Variable Pricing MP3s

ATLANTA, GA – April 07, 2009 – Neurotic Media, the leading provider of private-label online and mobile entertainment download solutions, today announced the rollout of variable pricing to its clients. Starting with Tuesday’s new releases, Neurotic Media clients such as Hot Topic’s and Hastings will receive ongoing pricing updates, which will allow them to match and compete favorably with other direct-to-consumer download stores.

Neurotic Media has been offering entirely DRM-Free music catalogs in the MP3 format from all its label partners through its B2B2C platform since Fall 2008. The new variable pricing being instituted by most record companies this week involves three conventional retail price rates for MP3s – $0.69, $0.99, and $1.29 – although record companies are able to stipulate any other price as needed on a per-product basis. Neurotic Media’s clients will receive these pricing updates daily via their hosted store’s admin interface or via their API updates. Brand clients will be able to leverage Neurotic Media’s service tools to ensure that their consumers are able to access competitive offerings on a regular basis, including exclusive offerings, when such are booked between a record company and a digital retail client.

“Our platform provides record companies with hands-on control and flexibility over their digital distribution” said Neurotic Media’s CEO, Shachar Oren. “We work hard to ensure that our clients receive the latest product and pricing modifications as soon as record companies release such offerings to the marketplace. It is imperative for us to remain at the forefront of such industry developments in order for us to provide our clients with the tools they need to remain competitive in the marketplace and to maximize their return from digital sales. We are pleased to be in a position to deploy this offering in a timely fashion to our clients, and we thank our label partners for their cooperation.”

About Neurotic Media:

Neurotic Media ( is the market leader in online and mobile digital entertainment download solutions. The company’s platform is used in-house by major and independent record companies, brands and marketing agencies, and retailers as the digital platform-of-choice to empower private-label download distribution services. Neurotic Media’s Software-as-a-Service (“SaaS”) platform automates secure digital delivery (Web, Phone, etc.) of top-tier pre-licensed catalogs using turnkey private-labeled websites with integrated consumer data-mining services. Features include do-it-yourself content management services, store building and management tools (both Web and WAP), micro-payment e-commerce and premium SMS sales, unique code redemption services (for gift-with-purchase incentives and loyalty programs), and both online and mobile delivery options for a plethora of digital products and formats.

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