Digital music sales on the rise

As someGary Eaton one that’s worked in the music industry for nearly 25 years, I’ve seen quite a few changes and trends. Over the weekend I was reading a piece in Billboard that highlighted some encouraging news: Sales of digital music in 2011 are up significantly compared to the same period in 2010. Of course, the overall trend for digital music sales have increased year over year, but the current jump is significant.

According to Billboard, Nielsen SoundScan estimates the increase in digital music sales by the end of 2011 may represent an additional $300 million of revenue compared to last year. Billboard states, “American consumers have purchased an additional 12 million digital albums and 90.5 million tracks on top of what they had purchased at the same point in 2010.” If these numbers are indeed met by the end of the year, 2011 may represent one of the most significant shifts in the music industry that any of us have witnessed.

That’s quite an exciting story! And it confirms something we all know: People are passionate about music! Here at Neurotic Media, we use the passion fans have for music to put the spotlight on our clients and help them achieve their business and marketing goals. This is what infuses us with passion and purpose in our daily interaction with our clients. Music can likely play a vital role in the marketing and promotion strategy of your business too. Let me know if you’d like to explore the possibilities.

(Gary Eaton – Neurotic Media VP Sales)

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