We had a great NARM 2011!


Neurotic Media visits with Annie Lennox

We want to thank our wonderful clients and partners for the great meetings, fun greetings, and ongoing support.

It was great seeing everyone and catching up.  And we walked away with a lot of exciting action points from all meetings.  The lobbybar service, we give them 7 out of 10 in customer service and in mixing capabilities.  Was “ok”.  NARM staff: 110%!

Thank you UMG for the opportunity to meet with Annie Lennox. In this picture, Lennox with Neurotic Media’s Becka Hardy and Shachar Oren. (We tried to meet Manillo and others but the lines, the lines! And we had to run off to another meeting. Maybe next year!).

Thank you to all who attended the panel Shachar Oren moderated Wednesday, “How To Use Music To Drive Online And Offline Customer Behavior.” We enjoyed engaging audience participation, and the panelists were wonderful – thank you Abdoulaye Diaw (GAP), Brian Hirsh (PlayNetwork), Dax Kimbrough (EMI Music) and Gene Zacharewicz (Universal Music Enterprises) for participating.

NARM 2011 panelShachar Oren








Dax K.

Motopony joins RCA Neurotic Media Showcase

Join us for the first-ever RCA Neurotic Media Music Showcase!


RCA Neurotic Media Music Showcase

April 18, 2011, 7:45PM-8:30PM at the MGM Grand Exhibit Hall


WMG recording artist Tony Lucca – watch and listen at www.myspace.com/tonylucca 

SONY/TinyOgre band Motopony – watch and listen at www.myspace.com/motopony and http://snd.sc/eGygkQ

Plus, surprises…


Neurotic Media would like to meet with you at RCA’s 19th Annual Expo to explore how we can help you escalate the growth and profitability of your Smart Phone and Data Plans business.  We’d like to show you our MP3 store services for online and WAP deliveries, social media tools, and more. Contact us at hello@neuroticmedia.com.

RCA Neurotic Media Music Showcase

Lets meet at RCA in Las Vegas!

Just announced:  The first-ever “RCA Neurotic Media Music Showcase” to take place April 18, 2011 at 7:45PM at the 19th RCA Annual Expo, Las Vegas MGM Grand Exhibit Hall.

Featuring: WMG recording artist Tony Lucca.  Tony will play for about thirty minutes and meet and greet RCA members.  Some more surprises are in store so don’t miss this event!

Note: You must be registered for RCA’s 19th Annual Convention and Innovation Expo to attend this event.

About the Artist:  Tony Lucca’s 6th studio album, “Rendezvous With The Angels” (released mid 2010) spans the musical genres as he has throughout his career. Influenced by the jazz/pop era of Steely Dan’s Aja and the “Laurel Canyon” style created by Joni Mitchell & Jackson Browne, but yet maintaining a consistency of texture and tone, this album is purely Tony Lucca. In 2009 Tony toured as direct support for Sara Bareilles, and has been building upon this visibility with a mixture of headlining and support touring since.

o  You can visit Tony’s MySpace page to listen to his music at www.myspace.com/tonylucca 

o  Key markets include: LA, SF, NYC, Atlanta, Nashville, Philadelphia, Chicago, Denver, Birmingham, Austin & Dallas

o  Major online fan base, with a Twitter following of over 600,000: @luccadoes

Contact Us at hello@neuroticmedia.com to set up a meeting or call Shachar Oren directly at 404-248-1600.

Follow us on Facebook and Twitter.

Pre-Orders, Recommendations, more added to Neurolinq

Neurotic Media recently added several new features to its open API methods. The new features are now listed in the Developer Lab Forum page with links to specific Guides & Documentation regarding features such as Pre-Order with Instant Gratification, Recommendations, Digital Compilations and more.

Registration to Neurolinq is free and exposes you to detailed guidelines and tutorials about how to tap into Neurotic Media’s services thru API methods on the back end.

We moved!

We completed our move to our new digs today, and we are very excited about our new offices at the Stove Works building in Atlanta’s Old Forth Ward ‘hood. A bit more room, nicer colors on the walls, brighter atmosphere, new eateries and watering holes to explore… Directions are posted here. We will need a few more days to settle in, and will put together a warming party in early January.

Join Our Webinar (two options!)

Please join one the the following sessions:

1. Using Music to Acquire New Customers

Date:                    Wednesday, December 8, 2010

Time:                    2:00 PM – 2:30 PM EST

Space is limited.  Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/120876481

2.  Using Music to Increase Revenue

Date:                    Thursday, December 9, 2010

Time:                    1:00 PM – 1:30 PM EST

Space is limited.  Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/394572993 

Presenters: Meredith Marconi, SVP Sales & Marketing; Shachar Oren, CEO  

“Brands are quickly realizing the only thing that can live beyond the life of an ad is music,” said one insider at the Billboard and Adweek Music & Advertising conference last year.  When consumers associate their favorite music with a particular brand, both the marketer and the consumer win.  It’s not surprising to see more and more savvy marketers utilizing the power of a la cart music download sites to dramatically increase customer acquisition and capture consumer data in a variety of creative ways – including:

• On-pack/In-pack Product Incentives

• Retail Spending  (for example, spend X get Y)

• Consumer Acquisition via Registration Incentives – website/social media

• Rewards/Loyalty programs

Join us to review case studies that will show you how marketers have developed rewarding relationships with consumers through music in ways that far outpace traditional methods.

Animated JQuery Feature Controls

We are pleased to announce the deployment of “Animated Feature Controls” for Hosted Store clients.  Below is technical information about what these new controls are about, and some examples. You can view a live example of these controls in use at http://musicdownloads.borders.com. If you are interested in adding these controls to your Hosted Store, please work with your Neurotic Media Account Manager on the specifics.

We constructed this optional service using Jquery technology instead of Flash or Java because Jquery today provides the most ubiquitous support (PCs, Macs, iPhones, Androids, iPads etc.), so your store will not show up with “empty windows” in it on consumers’ portable devices. It is also “light” for our servers to render out and for the consumer’s browsers to display.

Our new animated controls allow you to enrich your store visually and make it more entertaining and engaging. It also allows you to merchandise a lot more product on each and every page. Setting up these controls takes some skill (graphic designer / web master) at the get go, or you can inquire with your Neurotic Media Account Manager about using our help to do so. Once each control is set up, re-using it on various pages and adding products into each control on a regular basis will be similar to our static controls which you are already familiar with.

We created three animated feature controls that you may use to add to or replace existing, static feature controls in stores:

1. Animated Slideshow Banner: You can compose slideshow banners of any size you wish for any column of the store that you wish, and place those on any page that you wish. The slideshow can contain multiple JPEG slides (we recommend 3 to 5), and each image slide can be tied with a URL to a specific page in the store, such as a specific Product Page or Artist Page. This feature is perfect for announcing new releases on the home page of your store and on your genre pages or special theme pages. You can also control the “timing” of the slide show, how many seconds between each automated flip-over between the images. You may also provide the consumer with buttons and arrows to move between slides on their own. Additionally, you have the option to overlay a bar on top of each image with copy and transparent bar, separately from any copy you may have included in the JPEG itself when composing your banner. Note: Often times if you aim to compose an exciting new banner for a new artist release, we can ask the record company to create the banner for you, to spec. We’ll submit the dimensions you decided to go with in your slide show, and record companies normally can turn around a nice banner w/ your requested artwork and copy within 3-4 business days.

2. Animated Horizontal Feature Control:  You can replace static horizontal product feature controls (used in column 2) with animated ones that contain more than just the 3-4 album images that normally would fit into column 2. The animated control has left/right arrows and a “page position” toolbar, and you can basically have multiple “pages” of featured products in it. For example, a control that you normally set up with 4 albums horizontally can now have 16 albums in it. Only 4 show at a time, and you’d scroll left and right to see the rest.

3. Animated Vertical Feature Control: You can now replace static vertical product feature controls (used in columns 1 and 3) with interactive, tabulated feature controls that can contain 2-3 tabs in the same feature control. Each tab can display a different list type of products (songs, products, artists). You can control each tab’s naming and the design of the entire control (uploading tab JPEG, creating colored padding for it etc.).

In summary, your entire page can become 100% Jquery driven, leaving only deeper pages to still use static controls. Your entire store can become more fun, interactive, “animated” and rich with moving visuals and arrows. You don’t want to overwhelm consumers of course, so we do recommend you use these new features wisely and consult your designers and web masters with how to put them to use in a measured way that is not too confusing for the consumer.

Have fun!

Pre-Orders With Instant Gratification

We are pleased to announce that we now support album pre-orders with instant gratification download, or “IG” as the record companies call it.  This is a feature that has only been offered by iTunes until now. It involves your ability to pre-sell an album 2-4 weeks before its street date (depending on when the record company makes this available), while providing the consumer a track or two as instant gratification reward on the day of purchase. The rest of the album is then made available to the consumer at midnight on street date (from the “My History” page), and an email is sent to the consumer that day to remind them to come get the rest of the album.

Our content partners claim this feature drives nice sale spikes, so we look forward to working with you on deploying such promotions. While “pre-order” capability is likely to become a common practice on digital albums this Holiday season, a “pre-order with IG” involves specific promotions for very specific titles, where the record company goes out of its way to provide you with the IG opportunity, may it involve the single from the album or even some exclusive B-side track or video that other merchants don’t have.

Neurotic Media will work with you to bridge between your needs and interest and the record companies, and can help present you with special opportunities on a regular basis from record companies who are interested in promoting such special sale events to your unique demographics.

You can view a live example of pre-orders with IG at http://musicdownloads.borders.com. This feature is available for both Hosted Stores and API stores. API clients will have to code their system to accommodate a few specific changes to the Product Data, which we provide in a separate technical manual for your IT department.

Please work with your Neurotic Media Account Manager on the specifics involved in receiving such promotions from record companies.