ELS: Streaming services

ELS: Streaming services

White-label Android and iOS music app allows Acura salesman to communicate great value about their brand.

CD Universe: Music Retailing  

CD Universe: Music Retailing  

Elegant API integration allows for seamless cross-merchandising of CDs and MP3s.

KP: Registration Incentives

KP: Registration Incentives

Kaiser Permanente is using music download incentives via branded site to drive registration at their website.

Heineken: In-pack Gift with Purchase

Heineken: In-pack Gift with Purchase

Heineken’s Plug Into Summer campaign - an in-pack promotion with multi-channel execution.

Curb Records: Content Owner Services

Curb Records: Content Owner Services

Curb used our platform for a direct-to-consumer and partner-facing initiative – or B2B2C, as we call it.

Bank of America: Affinity program and data collection

Bank of America: Affinity program and data collection

Bank of America and the University of Georgia rewarded Bulldogs fans with music.

Shazam: Promotional Services

Shazam: Promotional Services

Sponsor’s music giveaway splash page imbedded in mobile app’s advertisements.

JC Penny: Music Gamification

JC Penny: Music Gamification

A social network campaign that integrated music giveaways into a Facebook game.


 

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JC Penny: Music Gamification

A social network campaign that integrated music giveaways into a Facebook game.

Opportunity: JC Penney wanted to increase brand awareness during the Back-to-School timeframe and incentivize consumers to become JC Penney Facebook Fans.

Solution: JC Penney created a Facebook scavenger hunt game with rewards including both a ringtone and an MP3 download from a major record company. Neurotic Media then provided the API tools for online and mobile delivery in order to invoke prize delivery from within the game on Facebook. Our platform delivered the ringtone as a standard SMS delivery using a short code, and delivered the MP3 online – both in real time upon the consumer winning the prize. We also provided reporting services to ensure the record company could track download activity properly.

Result: The campaign was a resounding success with thousands of consumers becoming Followers of JC Penny and playing the game, winning prizes and obtaining the ringtone or MP3 from within the game, all without having to leave JC Penney’s Facebook page.

CD Universe: Music Retailing

Elegant API integration allows for seamless cross-merchandising of CDs and MP3s

Opportunity: National retailer CD Universe has been selling physical entertainment good successfully since 1996 (!). They decided to add MP3s to the mix. In doing so, they sought a reliable, stable API service that will allow them to weave a digital catalog into their site’s search engine, as well as cross-merchandise MP3s near CDs, where applicable, to provide their shoppers with both options.

Solution: CD Universe chose Neurotic Media as their MP3 partner, opting to use Neurotic Media’s Neurolinq API Suite as their source for MP3s. The Neurolinq API is integrated into the CDuniverse.com site in a seamless manner, delivering MP3s to shoppers without the shoppers ever seeing Neurotic Media’s presence. CD Universe collects consumer payments within that site’s own shopping cart and then invokes the API service for MP3 fulfillment from Neurotic Media, all from “behind the scenes.” In addition, we enabled a CD Universe Music Locker which allows CD shoppers to obtain a digital copy of their purchase immediately following the completion of a CD purchase – a great value-add service for shoppers.

Results: Neurotic Media has simplified the content delivery process for CD Universe through a normalized, unified API service, while handling all of the royalty reporting and payment reconciliations with record companies and publishers on the back end. CD Universe’ technical team was able to quickly integrate with one unified API service which serves as a mediation level between their systems and millions of MP3s from various labels, all powered by Neurotic Media’s cloud-based media platform.

Kaiser Permanente: Registration Incentives

KP is using music download incentives via a branded rewards site to drive registration at their website

Opportunity: Kaiser Permanente sought to incentivize current and prospect members to register at kp.org as part of their customer relationship management outreach. Having decided to leverage popular music as the motivating reward in the program, KP needed a solutions provider that could deliver the needed licensed catalog, technology, and services to support the initiative, while aligning with KP’s rigorous brand standards.

Solution: Neurotic Media worked with KP Brand to design a fully-branded store, source the content catalogs, and merchandise the store according to Brand guidelines. We then created short playlists with themes that relate to KP’s brand personality. With each consumer receiving 5 Credits per PIN code, we provided each playlist with a “download all” button and curated them as “Quick Picks” on the site. In addition, we provided a custom integration layer for KP’s mass email system specifications so that custom redemption codes can be automatically emailed with ease.

Result: Strong conversion from emails and mail-outs has turned the short-term campaign into an ongoing multi-year engagement platform for the brand. A third of users choose and download a Quick Pick playlist.

Heineken: In-pack Gift with Purchase

Heineken’s Plug Into Summer campaign - an in-pack promotion supported by multi-channel execution

Opportunity: Heineken sought to increase sales of 12-count bottle packs at retail, nationwide, with the universal power of popular music.

Solution: The Plug Into Summer campaign was created to motivate customers to buy more Heineken in the hopes of winning music downloads, along with limited edition merchandise and tickets to music events. PIN reward codes for the music were placed under bottle caps with 1-in-9 caps as winners. On-pack messaging was printed on the 12-pack bottle packs, and winners were able to text their winning code to a shortcode or go to www.heineken.com to redeem it for music. A Heineken Plug Into Summer branded music store was designed on Neurotic Media’s platform, which hosted the download solution, facilitated PIN code redemption and handled the music download delivery. Neurotic Media also managed all reporting on the back-end for the brand and the content owners.

Result: Excitement at the consumer level for a great music promotion – and increased sales of Heineken. Brand has returned to use the platform yearly for close to a decade.

Curb Records: Content Owner Services

Curb used our platform for a direct-to-consumer and partner-facing initiative – or B2B2C, as we call it.

Opportunity: As one of the leading independent music companies in the USA, Curb Records is home to some of the biggest names in Country, Christian and Pop music. Outback Steakhouses felt that one specific Curb artist, Tim McGraw, would be a stellar artist to associate with their brand in a focused promotion. Outback created the “Outback Adventure” campaign to reward consumers who signed up for the “My Outback Rewards” loyalty program. New members of the loyalty program were automatically enrolled to win a trip to Australia to see Tim McGraw perform live, as well as became eligible to earn points toward Tim’s merchandise – AND receive MP3 downloads from Tim McGraw. Curb Records needed a solution that can provision the MP3 giveaway for the program securely and reliably while capturing measurable data.

Solution: Tim McGraw’s music downloads were delivered through a branded mini-site, produced by Curb Records on the Neurotic Media cloud-based media platform, where valuable consumer data was captured securely for the brand. Neurotic Media provided the PIN codes redemption support for the campaign, including both unique code generation and code redemption services. We also supported Customer Care for the promotion. We call this a “B2B2C” service as it facilitates a business-to-business-to-consumer relationship, i.e. Curb Records -> Outback Stakehouse -> music fan.

Result: The Outback Adventure promotion drove significant registrations for the My Outback Rewards program. The consumer registration data captured on the music redemption mini-site by Curb Records was delivered to Outback for future promotional use, providing both the brand and the artist with valuable consumer demographics and insights.

Bank of America: Affinity program and data collection

Bank of America and the University of Georgia rewarded Bulldogs fans with music

Opportunity: Bank of America was looking for a way to promote their UGA affinity credit card program to UGA football fans. They sought a platform that can provide popular value that drives engagement and leads to healthy conversion.

Solution: Neurotic Media empowered and curated a fully branded music download store for Bank of America and UGA, featuring music that is used before, during, and after UGA football games – namely fight songs and other in-game fun music played at the stadium. Knowing SEC Football fans are passionate about football and music, Bank of America gave away five free songs from high-profile artists such as Guns & Roses, James Brown, Sugarland, Zac Brown Band, Michael Jackson, The Rolling Stones, Britney Spears, etc. as a compelling activation incentive.

Result: Neurotic Media provided Bank of America and UGA with redemption reports containing priceless demographic information about participating consumers, including segmentation by alumni, student, and fan. The site drove hundreds of social shares on Facebook and other social networks, with impact as far as “reach” going into the thousands of users.

ELS: Streaming services

White-label Android and iOS music app allows Acura salesman to communicate great value about their brand

Opportunity: ELS Studio was looking for a creative way for Acura sales reps to show off the premium ELS stereo during test drives. They partnered with Warner Music Group to curate the necessary music and develop the right “brand voice” for ELS.

Solution: Neurotic Media was commissioned by Warner Music Group to design a custom playlist app that Acura sales reps could install on their phone. This app contained 10 songs, hand selected by ELS’ Elliot Scheiner, which showcase the quality and range offered by the ELS Studio Premium Audio system. While on a test drive, Acura sales reps can pull up the branded app on their phone, connect it to the car’s premium stereo via Bluetooth, and use songs hand-picked by the stereo manufacturer to show off the wonderful ELS sound system to the consumer.

Additionally, ELS was able to utilize the app at various trade shows by printing giveaway cards and handing them out at the ELS Studio booths. Neurotic Media provided the necessary Code Lists for the rewards card campaign, and supported the reward code redemption process online at the ELS registration mini-site.

Shazam: Promotional Services

Sponsor’s music giveaway splash page imbedded in mobile app’s advertising

Opportunity: Drive brand awareness when a customer identifies a specific song with the Shazam App.

Solution: Neurotic Media created two custom download pages, one each for Artists Ellie Goulding and Prince Royce. When a user used the Shazam app to identify a specific song by the featured artists, they would also see an ad popup with an offer to download the song that they had just identified with the Shazam app. After clicking on the ad and signing up to get more information about the brand sponsor (New Era for Ellie Goulding and State Farm for Prince Royce), the Shazam user was offered the opportunity to download the song they had identified with the app.