Music that moves me

People are passionate about music. We are, you are, your consumers are - we all share that passion: We all have a favorite artist or song, or music that always reminds us of an event in our life, of a time and a place, or of people. We invite you to participate by commenting on our posts and by writing us about music that moves you.

Our Payment Wallet’s Benefits

Neurotic Media’s hosted store services shun the use of a shopping cart in favor of a payment wallet. In the case of “the download tribe”, the ease of use of a “wallet” account-based workflow increases the average spend per consumer per visit, and keeps consumers coming back for more.

Shachar OrenHere are important details about the ins and outs of the wallet solution offered by Neurotic Media’s Hosted Store Templates:

The conventional check-out process in a shopping cart takes 7-12 clicks from product selection to download, as consumers place products in their cart and later have to visit the cart and work through a check out process of several pages.

By comparison, our wallet solution calls for a simple, one-page data submission during your first visit to a site. 

This short setup process then leads to a VERY SHORT click-to-download count of steps, specifically THREE (3) clicks for a new user and TWO (2) for an existing logged-in user. As you may know, every added click on the internet is another spot where users leave, so it is important to minimize steps as much as possible. Our wallet/account system clearly optimizes the workflow and uses the least steps possible to lead a user to their downloads, in both purchases and reward redemptions.

Specifically, here’s the step-by-step count in our system:

  1. You click to purchase a product
  2. Second click to “Confirm” on the button
  3. We take you to the Create Account form. Fill up the form on this page to create your wallet, and Submit/Save….

DONE. You will return to the product page and the download will initiate. Continue to browse while the download takes place.

Now that you are logged in with an existing account, choosing another product is this simple:

  1. You click to purchase a product
  2. Second click to “Confirm” on the button

DONE. The download will initiate. Continue to browse while the download takes place.

Our workflow differentiates our services from many others and contributes to stronger conversion results for our clients. For an example, visit our showcase store. We’ll be happy to address any questions you may have and provide sample reward codes, simply call us at 404.688.6858.

(Shachar Oren, CEO)

Download Managers and Apps

Neurotic Media’s services do not require any download or installation from the consumer, none whatsoever.

This has always been a very important point for us: We offer a ubiquitous, software-agnostic web-based service. We leave it for the consumer to decide what player, jukebox or app they use to play MP3s on. We focus on “conversion” and insert as little friction as possible between the music fan and their music.

What follows are the specific technical details about how we administer downloads:

–          When it comes to downloading tracks, we allow the browser to simply administer the download process, using a simple DHTML DIV window to instruct the consumer to “save as”.

Album Download Manager–          When it comes to downloading an album with one click, the flow is a bit different, but also explained in the DHTML DIV window we display when the download initiates:

  • We default to a one-click that uses a “Java Runtime” Download Manager we built. The vast majority of computers “come with” Sun JAVA Runtime pre-installed (it’s free). A small portion of consumers may have to update their free Java Runtime, while another small portion – especially on older Apple computers (Tiger iOS) – may not be able to use it at all.
  • For the latter constituency, we offer an alternative, which is to go to “My History” page and re-get all the tracks one by one, which again simply happens through the browser as explained earlier.

Using Java Runtime is not a perfect solution – but when reviewing Google Analytics, we can see that neither would be solutions based on Flash, Adobe Air, or Silverlight. This is because no 3rd party technology option covers 100% of the user base in the marketplace. There are many different operating systems and version out there with a variety of 3rd party apps that may be supported on various levels. That IS a challenge for B2B companies such as us.

Java Runtime allows us to deliver a one-click album download throttling experience to the largest possible portion of existing consumers (almost 90%). We chose Java Runtime since it is the most ubiquitous of options to allow a simple, “neutral looking” multi-download manager without forcing the lion share of consumers to install anything at all. Our Java Download Manager is very elegant in functionality, creating the album folder and properly numbering all tracks in it.

–          We continue to evaluate other options for a “download all” in one click that may improve on the Java Runtime option. As of today, Java Runtime is still the best option we have identified, although his may change down the road… To clarify, ALL other options would involve the following negatives:

  • Require an installation of a full application by the user (Flash, Adobe Air, etc.) or an update (since Flash and Air have so many variations and constant updates)
  • And/or require an ActiveX execution on PC and a similar process on iOS, these are the sorts of apps that many consumers see as risky and may not want to install at all, which would negatively impact conversion rates for our clients

Having said that, if you represent a marquee BRAND, it might very well be worthwhile to consider an ActiveX app (and similar in iOS code) in line with the download manager utility amazon.com uses. We can create this for you if you so desire, and if you represent a trusted brand where offering such an install is unlikely to impact consumer behavior.

(Shachar Oren, CEO)

Retail Fundamentals and Our API Services

Shachar OrenNeurotic Media is the only music distribution service able to deliver exclusives to specific retailers in our syndication chain. Being able to administer exclusive promotions that drive measurable lift in sales is critical for online retailers’ success in deploying new digital music initiatives – and this means that our API features are increasingly important in today’s competitive market.

Our patented platform allows record companies to manage, on a very granular basis (an album or a track), on a PER-MERCHANT basis, values such as:

–          Product availability window (i.e. assigning a product exclusively to you)

–          Product pricing (i.e. discounting a product exclusively for you)

–          Free/promo (assigning a free download just for you)

–          Pre-order with instant gratification (producing such an event just for you)

These elements are fundamentals in retail.

Not only is Neurotic Media the only B2B vendor supporting such services – we do, actually, own the patent on it: US Patent 7,693,914.

Neurolinq Open API Developer Lab

If you are in market seeking an API service, we encourage you to compare API features in detail (the devil is in the details!) and ensure you understand the various value-add-services Neurotic Media provides compared with other options. Our Neurolinq™ API suite includes the following values – all on a pure white-label basis that allows you to control branding, consumer data, and pricing:

–          Product sourcing and selling, both XML SOAP and JSON RESTful options, HTTP posts etc. covered

–          E-commerce, so you may use us for PCI-compliancy and minimize cash outlay on your own IT

–          Awards services (reward / PIN code redemptions, POS card activation optional)

–          Similar product and artist Recommendations

–          Artist Wikipedia bios, social media links and Tweeter handles

–          Pre-Order with Instant gratification – a promotional tool that drives considerable sales: Consumers may pre-order an album and receive the single immediately, weeks before album street date

–          Exclusive sale parameters: This relates to the patent mentioned above, covering options such as exclusive enhanced bundles (including various digital asset types), exclusive pricing discounts and pricing windows for your store alone, exclusive promotion assignments, etc.

–          Access to real-time reports, including API in/out transmission logs, downloads and sales reports, consumer data reports, all available 24-7 and exportable

–          CMS via API, allows you to leverage our permission-based Admin portal to manage your own site/app feature controls and real-estate via the API toolset

–          Consumer info and order info API “get” commands for your own reports

–          CRM module: Permission-based login for your customer service representatives

Combined, our technical services and admin portal provide online merchants with unmatched control over their music download services, coupled with marketing tools and services that allow merchants to work with record companies on meaningful promotions that drive significant revenue lifts.

Call us today for more information at 404.688.6858.

(Shachar Oren, CEO)

The Evolution of Dream Pop

Last summer I discovered a genre of music called Dream Pop. I realized that I had been a fan for a while of this particular style of music, being that I enjoyed indie bands such as Wild Nothing, Beach House, The Radio Dept., M83, and Silversun Pickups to name a few. I fell in love though when I began listening to Youth Lagoon. The band, which consists mostly of artist Trevor Powers, who sings and plays keyboard, was featured on the website Pitchfork after receiving great reviews for their first album The Year of Hibernation. The style of music is called Dream Pop because it is indeed very dreamy. It mostly consists of bright melodies and distant vocals. It could be the soundtrack to your most favorite daydream. One of my friends described the sound as “music underwater.” It is a genre that started in the 1980’s and was referred to as “shoegaze”, but has recently expanded to include a wide variety of artists.

Back in November I had the privilege to see Youth Lagoon live at The Drunken Unicorn in Atlanta. I had always loved the sound of their music recorded but it became vibrant and was really brought to life when I heard it in person. It was amazing to see at the show such an array of people, from high school students to middle age couples, who enjoyed their music. Afterwards I had the opportunity to meet the band and talk to them about what inspired the music they wrote. Hearing about the recording process was very interesting and reflective of how the music industry works today. Trevor Powers said he recorded the entire album at a friend’s studio and then played it in his friend’s garage and rerecorded it so that it would sound distant and echo-y. It goes to show that you don’t need huge effects and expensive, professional producers to become successful. These days, many people like music that sounds genuine and real.

Since they came onto the scene last spring, Youth Lagoon has toured across the country, played music festivals SXSW and Coachella, and their music has been featured on playlists in clothing stores such as Urban Outfitters and J. Crew. They have become the Dream Pop poster child. Their popularity continues to grow as their fan base expands. I feel lucky to have discovered them at the beginning of their journey and will no doubt be a fan of theirs for life.

(Emily Madden – Neurotic Media Intern)

Lost In Music

Music is a very profound subject for me. The idea of having a favorite song is likeGeorge Harris Neurotic Media having a favorite outfit. It’s only your favorite until you discover something new or you just simply get tired of it. I really enjoy Pop music because it has a solid foundation for me. Pop music gives me the opportunity to keep up with culture and be aware of what my peers are listening to.

In middle school and high school, I remember getting up really early before school just to watch the music videos playing on MTV and VH1. I saw this as my time to research and see what was popular because I knew these songs would be up for discussion when I got to school. During that time, Ciara had just come out with the single “1, 2 Step” and was killing it on the charts. I tried to learn every dance routine from the music video. Even if I didn’t pick-up every single step, it sure felt like I had because no beat was left without movement. At this point when I was growing up, I realized I had a strong passion for music – but not just music; entertainment as a whole.

My favorite genre of music is still Pop. For me, it’s a way to connect with other people because we can all relate to music. If I’m ever not sure what to listen to next, or in other words when I’m lost in music, I can always use the charts as a way to track the direction of what’s popular and identify what’s happening right now.

(George Harris – Neurotic Media Intern)