Music that moves me

People are passionate about music. We are, you are, your consumers are - we all share that passion: We all have a favorite artist or song, or music that always reminds us of an event in our life, of a time and a place, or of people. We invite you to participate by commenting on our posts and by writing us about music that moves you.

My Best Friend

Meghan McCauleyMusic holds immeasurable value in the lives of many. It is there to comfort in the darkest of moments and to celebrate during good times. Music can inspire, enlighten, and strengthen one’s soul.

It has certainly done that for me, and I can’t imagine where I would be today without it.

Every individual has a time in their life when they need to leave the protective arms of their guardians and experience the world for themselves. I was a freshman in college when I experienced an intense desire to take life into my own hands and make my own decisions for the first time. I wanted to express my true self in ways I had never been able to before. I began spending nearly all of my time on campus at my school, and I came to dread the nightly drive back to my parents’ house where I felt restricted. During those nights, the only music that played through my car speakers was Missy Higgins’s album On a Clear Night. Windows down, I would sing every heartfelt lyric at the top of my lungs. When I listen to a song, I always try to relate lyrics to my own life in some way.

As I drove home one cold winter’s night, the song “Steer” really resonated with me:

“It was always simple, not hidden hard
You’ve been pulling at the strings playing puppeteer for kings
And you’ve had enough

But the search ends here
Where the night is totally clear
And your heart is fierce
So now you finally know that you control where you go
You can steer.”

Meghan meeting Missy HigginsIn that moment, I suddenly felt that I had control over my own life and what I wanted to do. It felt incredibly liberating to belt those lyrics with my hand sailing through the wind, letting the music wash over me like the freezing air outside.

That night, something changed inside me. I saw my life in a new light. It wasn’t long before I moved out of my parent’s house on my own accord and began making the life decisions that made me happy. I began living for myself and I stopped worrying about what anyone else would think. Being true to myself, I experienced a kind of freedom that I had never known before. I feel that without the strength I gained from that particular song, my true self would have remained confined for many years to come.

I look back to that night as a time when a great friend gave me the best advice and support in my time of need. That song truly gave me the strength and encouragement that I needed in order to spread my wings and gain my independence. I know firsthand that the power of music is immeasurable. For me, music is truly my best friend.

(Meghan McCauley, Intern)

How we helped move Neon Trees to Top 10

Neurotic Media’s Promotional Download Services Help Move Neon Trees’ “Everybody Talks” to Top 10. 

Neon TreesEarlier in 2012, Universal Music Group used our platform to support a promotional download of Neon Trees’ “Everybody Talks” as a component of a broader Buick promotion – via Buick’s Facebook page (for an episode of Celebrity Apprentice). During the 6 months that the spot has been running, “Everybody Talks” was lifted into the Billboard Top 10.

In a recent article, Billboard Magazine recognized Buick’s sponsorship of this promotion for having contributed significantly to the band’s success (see Billboard’s Nov. 3rd, 2012 issue – image below). The promotion was honored by Billboard as #7 of 100 platforms that “Move Music.” Quoting Billboard’s reasoning for the #7 spot: “High-Rotation TV Ad Leading Car Company: Neon Trees’ “Everybody Talks” missed the Hot 100 upon initial release. Then it made its way into a Buick spot and ended up in the top 10.”

There’s a reason why we use our slogan “Music That Moves”! While end users never know who we are, our platform is behind hundreds of branded promotions and campaigns every year that in one way or another weave music delivery into their engagement with their target audience. Neurotic Media helps clients move the needle on their marketing campaigns in a measurable and reliable way. It’s what we’re known for.  

We thank Musica for bringing this Billboard chart to our attention – Musica was the Music Licensing Coordinator for Leo Burnett Detroit in putting this deal together. We learned that the song was originally suggested by Allison Wood of Universal Music Group, and it was through her office that the license and promotion blossomed. Great stuff Allison! Keep them coming (smile).

View the Buick Verano spot with Neon Trees and their hit song “Everybody Talks” here.

For the Billboard article click here.

The future of social media

Twitter FightIn a struggle to monetize their operations and drive pragmatic value for shareholders, some social networks start appending themselves to traditional media business. With Facebook aggregating traffic and ad money the way it can today, more and more web 2.0 companies start aligning with traditional and larger industry. Is this the future of “social” – to become a channel for our corporate media? 

Social networks are credited for freeing the distribution of knowledge. At the same time, in the past decade or two, traditional media has sold out to corporations and represents, today, clear political agendas of various constituencies. Information is largely exposed through a tightly monitored sphincter. Are we destined to lose the openness of the web over time to these corporations?

Or does it really come down to the belief system of each company’s founders? If Facebook’s founder was no longer at the helm, would Facebook remain as open? And is our communication sphere really a collection of individuals and their unique influence on us? Turner, Murdoch, Zuckerberg, etc.? The “free media” always in the hands of individuals driving policies about how we communicate and what we think we know after watching or reading “the news”… what the hell do we know?

With respect to the mentioned alignment with old school broadcasting, think Breaking News, Shazam, now Twitter – this is an interesting article about the latter, via Gigaom.

(Shachar Oren, CEO)

About music and food

This article was published in this quarter’s issue of Georgia Music Magazine (in which I write a regular music technology column) under the title “Music and marketing can be downloaded; A meal is a different story“:

Francine ReedBack in the mid-’90s, when I worked at Ichiban Records, one of our marquee artists was local Blues Diva Francine Reed. Once a month or so, Francine would pay us a visit and bring lunch with her. She would spend the morning cooking a hearty southern fried style lunch: Colored greens, mashed potatoes and gravy, meat loaf, corn bread – her meals where absolutely delicious, and doubly so on a cold winter day. It was heart-warming to see an artist invest so much in her relationship with her record company. She’d cook enough for forty of us, which is not trivial. And she’d hang out at the kitchen to greet everyone as we lined up to pick up our plate, shake hands with a bright smile and chat with each and every team member. What a wonderful lady! 

Do you think that when the time came and we all got on the phone to market, promote and sell her records, this personal touch made a difference? You bet it did! A good meal is a sure way to a man’s or woman’s heart. Everyone felt the love, everyone felt invested, everyone felt committed. Everyone adored her and wanted to invest in making her releases succeed, and succeed they did. 

Another fun Ichiban Records memory is how we tried to use email for marketing. There was only one PC in the entire building that was connected to the internet back in 1996, and it was in a small station in the windowless printer room. It had a 14k modem (yes, 14k) and an Ichiban AOL account on it (though you’d wait an hour before you heard the PC scream “You Got Mail” at you). We tried to be “innovative” and start communicating about new releases to radio stations and stores. PAINFUL. Do you remember what the experience was back then, sitting in front of a noisy and slow modem and waiting for it to connect and to send and receive? It would literally take a 2-hour session to blast an email to a list of a few dozen people. And with this being the only connected PC in the building, there was often a line at the door, people waiting their turn to get on the magic box to view an email or, God forbid, try to print one out. 

We’ve come a long way since then, haven’t we? Not only in how we communicate, but also in how we access information and music. All the music you want, and all the cooking recipes you want, are but a click or two away via your favorite music site or cooking site – or just via Google or Bing. My smart phone can access those, plus email, faster than any computer could back in 1996. In 15 years, our communication methods and habits have been totally revolutionized. And we are not done yet.  

A younger generation is growing into their own now which would not recognize the world without smart phones, tablets, and the internet. They take it for granted that millions of songs are purchasable or streamable at their fingertips. Their interaction with one another and with the rest of society is largely digitized. They learn, read, play, listen and view the world on digital devices that are ever-connected to one another. It is hard to imagine what those devices would look like, and be able to do, fifteen years from today.We still, however, have to re-connect with earth to cook and eat a good meal. You can’t digitize mashed potatoes. Yet.  

(Shachar Oren, CEO).

Let It Go

Sometimes theNeurotic Media Intern Chris Caruso stars align and a song is just dropped into a person’s lap at precisely the time he or she needs it most.

During the last two hours of March 31st, I went through my first break up. I could have read the writing on the wall, but I still had stars in my eyes when it came to love, and was, thus, completely heartbroken. These feelings definitely did not make the thirty minute drive back to my house pleasant, and I made sure to exacerbate them by wallowing in the saddest love songs I had on my phone during that time. I cried, I listened to Robyn’s “Dancing on My Own”, and I had my disco moment.

Arriving home, I opened my laptop to the realization that it was finally April 1st, and that the single that I had been waiting eagerly for my favorite band, Dragonette, to release for weeks was finally out. In a fit of retail therapy, I immediately purchased “Let it Go” and set my headphone volume as loud as it could go. As soon as I hit play, I was blown away. The opening synthesizer line was exactly how the feeling of triumph would sound if it were to become music. Once the beat kicked in and I heard the line “We don’t need a cure for the weight of the world because it’s floating ‘round in the Universe / So take it by a string that you own and let it go!” from the chorus, I lost all urges to wallow in any kind of sadness. I took the advice to “blow the roof off” my life and channeled all of my energy into focusing on challenging myself to find my happiness and to better myself.

That very next day, I went running for the first time in months, and that next Saturday, I ran my first 5K race. On every run I went on, I played “Let it Go,” which acted as my own personal power anthem. Over the course of the next month, I ran over 100 miles and got into shape, successfully “letting go” of all negativity and sadness that had accumulated in my life. I thrived in school, I worked on an honors project for my Music Business class, and I applied for (and got!) an internship at Neurotic Media. As it stands, I am doing better than I ever have in my life. As a result of this choice to focus on myself, I am also the happiest I have ever been in my life.

I can only stop and think that this is all due to one song coming into my life at the perfect moment.

(Chris Caruso – Neurotic Media Intern)