Music that moves me

People are passionate about music. We are, you are, your consumers are - we all share that passion: We all have a favorite artist or song, or music that always reminds us of an event in our life, of a time and a place, or of people. We invite you to participate by commenting on our posts and by writing us about music that moves you.

Music Redemption Campaign Insights

Having analyzed thousands of music redemption campaigns, we summarized our key findings and provided actionable insights for stakeholders in the following Infographic.

We are proud to release this first of its kind “Music Redemption Campaign Insights” summary – a document that covers nine years of work, over 1,600 campaigns, and over 500MM music reward codes. Our analysis extracted valuable findings for key stakeholders in the industry, and it provides actionable insights to marketers and decision makers.

We divided our work in the music incentives and rewards category into three distinct areas: Artist and Music Product Campaigns, Consumer Brands and Marketers, and Loyalty and Affinity Programs. The hundreds of campaigns analyzed have covered a broad range of catalog providers, genres and artists – and on the side of consumer brands and services, various markets. The resulting data allowed for the recognition of meaningful averages and important trends. Our resulting insights summary is as follows.

We would love to hear your feedback so feel free to post a comment below.

Neurotic Media's Music Redemption Campaign Insights


Neurotic Media has moved!

Neurotic Media has moved a few miles north, from Inman Park to Buckhead – Atlanta’s premier business center. We’re glad to call Lenox Towers our new home.

Our new address is:
Neurotic Media
3390 Peachtree Road, Suite 500
Atlanta GA 30326

Contact information will remain the same. Watch for an open house party invite later this month – we look forward to showing you our new digs.

Baton Bob actually welcomed us last Thursday when we actually, physically moved the office – he apparently stopped traffic right outside our office. Thanks man! A great way to usher us into the neighborhood!

Shared a playlist with friends lately?

How about one curated by a brand? AJC Digital Series
Market smarter w/music:

Join us Thursday morning, 2/27  for this presentation and walk away a smarter and happier music-lovin marketer!

Using Music Rewards in Data Collection & Segmentation

w/Shachar Oren, CEO, Neurotic Media.
Tix: $10 members, $25 non-members/walk-ins. 7:30am-9am breakfast at Cox.

The stealth company

Alex Mathis-PorterAs a business-to-business service platform, Neurotic Media is a company that is seen and not noticed. People don’t think about how the music they download to their mobile devices or computers get there. They don’t worry about how much work is put into making sure the customers never lose their music. I was completely unaware of all the hard work that goes into a simple free download site – such as, for example, one prepared for the latest Katy Perry single.

I enjoyed the engagement, especially learning what the company does and how I could truly help in a measurable way. One of the first assignments I had was to look up hits from the 50s-80s. I found my morning being very enjoyable looking up hits from the past and composing playlists and recommendation lists. I next learned how to edit websites’ and music apps’ features for the company’s client brands. I was able to sit in on company staff meetings and gain insight into how this small but powerful company runs. I was also able to help with a major project they had in place for the holiday season.

I left this internship with great pride in knowing that I can share with colleagues some of the amazing projects that Neurotic Media is handling for the music industry and which I have had the pleasure to personally impact.

(Alex Mathis-Porter, Intern)

Startup Academy Hailed a Success!

Neurotic Media sponsored “Music Startup Academy” event in Atlanta was hailed a success by both attendees and panelists.

Here’s what panelists had to say:

Jeff Hoffman

Jeff Hoffman’s keynote speech

I was incredibly impressed with what you and Bill put together. The speakers were top notch and the audience was one of the most knowledgeable and engaged I’ve seen in some time.”  Christopher Read, Vice President, Sony DADC

“I had a fantastic time, and was very impressed with the turn out. The attendees seemed much more engaged than your typical music conference panel attendees. I’ve already recommended the conference to a number of colleagues.”  Shawn Nolan, Jonathan E. Leonard, P.C. 

“Of all the panels I’ve spoken on and events I’ve attended, I must say that this Music Startup Academy was top notch and one of the best I’ve ever participated on. You can call on me anytime. Congratulations!”  Peniece M. Le Gall, Director, Writer/Publisher Relations, SESAC


We want to thank all participants, partners and sponsors for making the first Atlanta Music Startup Academy such a successful event!  The show of hands in the auditorium was overwhelmingly that of “Entrepreneurs” even as registrations included members of TAG, AMA, NARIP, students, and more – a diverse crowd, all sharing a passion for the music business and wanting to get involved one way or another with their present or future endeavors.

Shachar Oren Moderates

Shachar Oren Moderates Music Business 101

It was a very energetic day: Starting with Jeff Hoffman’s powerful keynote speech in the morning (which everybody kept talking about all day…), and on through Jon Belliotti’s (Coke) exciting keynote speech in the afternoon, Dr. Gil Weinberg’s (GA Tech) powerful high-tech presentation, and all of the informative panels – it was truly a wonderful event. Even the energy during the lunch break was palpable.

I want to encourage attendees to visit the event’s marketing partners and learn more about each organization’s value proposition for you as an entrepreneur. At minimum, I recommend signing up to the free email list each organization has. And of course, once you see the value in the networking and educational activities each offers, do become a member.

Bill Wilson moderates Supply Chain panel

Bill Wilson moderates Supply Chain panel

Thank you co-sponsors MailChimp and MUSEAIC Labs… thank you GTRI for hosting us… and, in closing, I want to thank the Music Biz team for helping me coordinate this day and make it a reality – thank you Bill, Pat, and Nicole…


You were ALL a pleasure to work with!

(Shachar Oren, CEO).


For an agenda reminder you can always reference this blog post.


We hope to have some videos to post up soon too.




Nikki Barjon's Music & Brands panel

Nikki Barjon’s Music and Brands panel

Lisa Love's Startups Experiences panel

Lisa Love’s Startups Experiences panel