Music that moves me

People are passionate about music. We are, you are, your consumers are - we all share that passion: We all have a favorite artist or song, or music that always reminds us of an event in our life, of a time and a place, or of people. We invite you to participate by commenting on our posts and by writing us about music that moves you.

Our CEO named President of GMP

Shachar Oren, Founder and CEO of Neurotic Media, was elected President of Georgia Music Partners (GMP), the authority that promotes, grows and improves the music economy in the state of Georgia. GMP was the primary driver behind Georgia’s Music Investment Act (HB-155), which Governor Deal signed into law in May 2017. GMP is now focused on promoting Georgia’s Music Investment Act to the music industry nationally and locally in order to drive job growth in Georgia, and emphasize workforce readiness strategy in collaboration with academia. GMP is led by a Board of industry professionals who all volunteer pro bono to drive GMP’s mission forward.

The following post was made on the GMP site by exiting founding president Tammy Hurt on September 8th, 2017:

It has been a privilege and humbling experience to serve as president of Georgia Music Partners (GMP) these last 7 years. With a huge legislative win and Governor Deal’s signing of HB 155 into Georgia’s Music Investment Act, the stage is set for Georgia to exponentially grow its music industry. While I have very much enjoyed being at the helm of the organization, it’s time for me to concentrate on building my business and focus on fulfilling my role as national Trustee of the Recording Academy Atlanta. It’s an exciting evolution for me and it is a very good time for GMP.

I am passing the proverbial baton to my colleague, Shachar “Shac” Oren, who has served as a GMP board member since 2014. I believe he is the best person within the organization to lead GMP’s business and workforce development efforts to grow Georgia’s music economy. At our last board meeting, Shac was unanimously voted in as president. If you don’t already know him, he is CEO & President of both Neurotic Media and Amplified. Shac will follow up in upcoming days with information about GMP’s roadmap for 2017-2018.
I’m not leaving, just making way for the organization to continue on the path we have created together. I will continue to provide support to my fellow colleagues and the organization going forward as a board member and sponsor.

It has truly been an honor to have been a small part of the big journey.

Tammy Hurt
Founding President, Georgia Music Partners




Why I Let My VP’s Mom Visit Our Office for Lunch Every Tuesday for the Last Ten Years

Todd and his Mom

I remember the first time it happened. We hired Todd as an intern in the hopes of growing new talent in the company. We were a true startup back then, working out of a tiny office space, with interns huddling around old desktops in our lobby. Our clients weren’t local, never have been, so I didn’t expect that knock on our door. It was Todd’s Mom. She came to take him for lunch on a Tuesday, and he got up and left like it was no big deal.

Todd is now a VP in our office, with a lumberjack beard and holes in his ear lobes. The first time his Mom showed up like that’s just what parents do, I had a feeling it was one of those younger people kind of things, maybe an intern thing. We’re both neither young nor old, but he’s in a different generation than mine. That Tuesday, I thought his Mom came as a one-off visit to congratulate him on his first internship. The next Tuesday she came again. Over a decade later, she’s never missed a Tuesday.

Let me be clear about her visits. Todd’s Mom does not just wait in the car for him downstairs to pick him up and take him to lunch. Every Tuesday, Todd’s Mom parks her car, rides the elevator up to our now Buckhead high-rise, comes in and circulates the entire office to hear about how everyone is doing. Then they go out to lunch.

When times were good she’d bring gifts to my employees who were graduating, getting married and having babies. During the recession, she brought encouragement, warmth and smiles. She was there when we celebrated our 10 year anniversary as a company and when Todd won ’employee of the decade.’ Sometimes she’d take the whole company to lunch. Sometimes she’d even bring Todd’s Dad.

When you work in technology for a decade or more, you experience true generational differences day-to-day in your staff. You see new hours and schedules, new desires for benefits and flexibility. I’ve enjoyed these changes. And yet, experiencing friends and family supporting our office has been one of the nicest things.

I let Todd’s Mom come to our office every Tuesday for lunch for the last ten years because she cares about our staff and she cares about our success. We look forward to seeing her. And Todd loves seeing her. Todd’s Mom has never been on our payroll, but she’s part of the fabric of our culture. This week, we decided to surprise her by taking her to lunch, to celebrate her for all these years of service to us.

Jane, thank you for being part of Neurotic Media for more than a decade. Wonderful to have you on our team!

(Shachar Oren, CEO)

Jane Jones

Holiday Gratitude from the Desk of Neurotic Media’s CEO



This Holiday season, I’ve spent a good bit of time reflecting on how proud and thankful I am of the entire Neurotic Media team. With their hard work and dedication, we have accomplished so much this year. 2015 was another year of growth for us and our customers. We successfully launched our mobile-first, device-agnostic hosted services, and we completed our move to the cloud with the move of our DBs into Azure, so we are now 100% cloud-based. As a thank you, my wife Melissa and I though it would be fun to treat everyone to a tour of our local SweetWater Brewery, followed by an authentic Italian dinner at Alfredo’s.

BreweryBundled in our warm coats and holiday sweaters, we were taken deep into the heart of the cool brewery to see the inner workings of the brewery machine. The beer tasting was great, but we saw a billion times more than beer. This operation was a total beast. Huge machines, massive pipes, the most passionate people working around the clock to deliver beer of the highest quality. They were constantly moving, doing, checking, expanding. Their lights were always on. Heaters, coolers, freezers, bubbling machines from floor to ceiling and gears. We were in awe of the scale of this operation, humbled too. As we passed by a stack of about a million cans waiting to be filled, our tour guide invited us to take a few as souvenirs. Apparently the empty cans make good pen holders for desks before they put the lids on. I reached out to give one to my wife, and she turned to me and said, “Wait, this is exactly like a music download.”

Suddenly the whole place looked different to me. This was so much more than a brewery tour. We had traveled deep into the heart of a machine much like our own. We were looking right at the guts of what we do every day.

When you lead a technology company, it is often hard to explain to people the complexity of what you really do. Our offering puts much of the complexity behind a curtain. We make our client’s lives simple. That’s the point. That’s what we’re selling. But the truth is, much like this brewery, we own and operate massive machines, we have to constantly keep our eyes on these gears and valves. We are full wall to ceiling of music downloads just like each and every can in the brewery. We are the passionate people who work twenty four hours a day to ensure quality. We are constantly moving, doing, checking and expanding. Our lights are always on.

On a local brewery tour, I was able to more deeply appreciate the value of my team, their hard work and dedication, their commitment to our success and all that they do. I am grateful to the entire Neurotic Media team, for our customers, for our partners, for our investors and for every friend and family member who has ever supported us in our journey. Thank you for keeping our future bright and wishing you a prosperous 2016.

— With Gratitude, Shachar Oren, CEO.


SweetWater Cans


NM at SweetWater 2


SweetWater sign


Company Holiday Dinner 2015

Hope Is Universal

Hope is UniversalI had the pleasure of attending last night’s City of Hope gala in Santa Monica. This yearly event celebrates the music industry’s involvement and contribution to a wonderful organization that is breaking ground in the fight against cancer every day.

As the event’ honoree, UMG’s Chairman and CEO Lucian Grainge, stated in his Spirit of Life award acceptance speech, the music industry normally “punches above its weight” when it comes to humanitarian and philanthropic endeavors such as this. And indeed, last night’s event – boasting about a hundred companies and about a thousand participants – raised over $6M for City of Hope.

HopeIt was a wonderfully produced gala, and I enjoyed catching up with several colleagues whom I have not seen for a few years. The speeches were thoughtful and moving, and the food and music fantastic.

The night closed with an amazing surprise live performance by Sam Smith (pictured below).

Neurotic Media is proud to have contributed to City of Hope this year.

As a result of our modest contribution, we are listed on the 3D installation created for the event, which will now reside permanently on the City of Hope main campus.

I can’t imagine anyone in this world that has not been touched by cancer, at least by seeing family members or friends struggle with it or die from it… If you are passionate about making a difference in the fight against cancer, please visit to learn more about their work, and contribute if you can.

(Shachar Oren, Neurotic Media’s CEO)


Hope NMIMG_20151105_190931~2



Does “New Music Fridays” make sense?

Starting on July 10th 2015, all new music will be released worldwide on Fridays. This includes both physical and digital releases. New music is scheduled to go out at 00.01 a.m. local time on Fridays, according to This is a significant change from the scattered national release days of the past.

The big question is, why the change?

Kayla SchmandtFirst, having a uniform release day will build anticipation and hype among consumers. This will create regular buzz for the new content as well as help artists to streamline their promotional efforts, particularly through social media, and to reach their fans when they know they are preemptively looking out for their releases. And a lot of shopping naturally takes place on the weekend.
The second major benefit to a global release day is the hope to cut back on piracy. Prior to this switch, different countries were releasing new music on different days. This posed a problem given how easily connected international consumers are today. The U.S. for example released new content on Tuesdays. If an album is released a few days prior in another country, what’s to stop a U.S. consumer from finding that album instantly online rather than waiting for the U.S. release? Ideally, having a global release day will cut some of this “instant gratification” stimulus for piracy, and fans all over the world can be satiated at the same time.

Most stakeholders in the music business are on the same page in support of a consistent global release day, though some are skeptical of the decision to designate Friday as the regular day. This hesitation is largely from those distributing physical content. The greatest challenge here for physical distributors comes in the form of anticipating demand for new albums. Weekends will pose a challenge for restocking albums that sell better than anticipated when released on Friday. Physical distributors have concerns that these supply obstacles may end up costing them sales if would-be customers turn to digital options for immediate access to new music.

At the end of the day, only time will tell how this global release day will actually impact music sales. However, skeptics can take some comfort in the examples set by other countries that have had Friday music release days for years. Germany, for example, has successfully adhered to a Friday release day for the past ten years – and physical sales in Germany are booming. Consumer focus groups also yielded results to support the decision for the U.S. market – those who cared to voice an opinion expressed that they preferred to buy new music on Fridays or Saturdays.

In the ever-changing music industry, updates and advances are commonplace. Each modernization brings its own rewards and challenges. We can all eagerly anticipate the changes that this global release day will stimulate over the coming years, for both digital and physical music.

Kayla Schmandt, Director of Accounts at Neurotic Media, comes from a background in physical music and retail promotions. Her current work with digital accounts at Neurotic Media has given her insight to provide a diverse perspective on the upcoming implementation of a global music release day.

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