Music Startup Academy video coverage

Atlanta’s first Music Startup Academy, which Neurotic Media produced in October 2013 in cooperation with The Music Business Association, was videotaped courtesy of David Seeney and Neon Giant. Several sessions from that productive day are now available at the new Neurotic Media YouTube Channel.

Keynote: Jeff Hoffman’s engaging (and highly praised) Keynote speech is now available for your viewing pleasure. Jeff Hoffman is the co-founder of Colorjar; a serial entrepreneur, including founder and CEO of priceline.com and producer of the hit horror film Cabin Fever; and an Adviser to The National Council on Innovation & Entrepreneurship.

In addition, the two early sessions have been posted:

 

Music Business 101: Content Ownership And Monetization

The music business at its core is not about selling CDs, downloads, or subscriptions, but about selling intellectual property – IP – in various configurations and monetization schemes. However music is packaged, presented and sold, there are several stakeholders with legal rights to portion of the revenue. In Music Business 101 we will cover the basics of IP ownership and how the different parties interact with one another and with other segments of the industry.

  •  Moderator: Shachar Oren, Neurotic Media
  • David Barbe, University of Georgia Music Business Program
  • Yi Ping Ho, Warner Music Group
  • Peniece M. LeGall, SESAC
  • Shawn Nolan, Jonathan E. Leonard, P.C.

 

The Digital Supply Chain: How To Source Music Digitally

Offering licensed music in a store, an app, or a subscription utility involve a lot more than just negotiating and signing a license contract. On the heels of such an achievement, a new business needs to consider the operational aspects of content ingestion and maintenance. There are multiple options available, from doing it all yourself to outsourcing it to a vendor. We will address the basic concepts and action points involved and how they affect your bottom line.

  • Moderator: Bill Wilson, MusicBiz
  • Alison Booth, Sony Nashville
  • Todd Jones, Neurotic Media
  • Christopher Read, Sony DADC

 

More sessions should be posted soon.

 

A huge eye opener

Bianca HighMusic has always been a vital part of my life. Everyone in my family is musically inclined, so naturally I followed suit. My parents cultured me with music way before my time, so I grew up listening to everything from ABBA to Zeppelin and my music taste is pretty diverse as a result. By the age of 10 I learned three instruments and was eager to learn more. Now I play a total of seven instruments and continue my education in music theory so that I may continue create my own music. Music will remain a priority in my life because it has had such a deep impact in the person that I am becoming.

 

My experience at Neurotic Media was a huge eye opener, and I enjoyed learning about what the company does. I was unaware of how much work goes into creating download stores and mobile services. My first assignment was to merchandise the online store for one of the company’s major clients. The process was very interesting and allowed me to see that new content is constantly being released so it is important to keep it updated. I learned how to create a website and test features within mobile music apps. It may sound trivial, but yes, someone has to make sure each and every aspect of any particular app actually works. I found it fascinating to dive into the apps and discover how they operated. Also during my internship I had the ability to attend company staff meetings which provided me with a deeper knowledge of how Neurotic Media operates.

 

Throughout my time with Neurotic Media I have gained pertinent skills relating to the music industry that can be applied in everyday life. My experience has expanded my mind to possible career choices in the industry as digital music steadily rises. (Bianca High, Intern).

Music Redemption Campaign Insights

Having analyzed thousands of music redemption campaigns, we summarized our key findings and provided actionable insights for stakeholders in the following Infographic.

We are proud to release this first of its kind “Music Redemption Campaign Insights” summary – a document that covers nine years of work, over 1,600 campaigns, and over 500MM music reward codes. Our analysis extracted valuable findings for key stakeholders in the industry, and it provides actionable insights to marketers and decision makers.

We divided our work in the music incentives and rewards category into three distinct areas: Artist and Music Product Campaigns, Consumer Brands and Marketers, and Loyalty and Affinity Programs. The hundreds of campaigns analyzed have covered a broad range of catalog providers, genres and artists – and on the side of consumer brands and services, various markets. The resulting data allowed for the recognition of meaningful averages and important trends. Our resulting insights summary is as follows.

We would love to hear your feedback so feel free to post a comment below.

Neurotic Media's Music Redemption Campaign Insights