My Best Friend

Meghan McCauleyMusic holds immeasurable value in the lives of many. It is there to comfort in the darkest of moments and to celebrate during good times. Music can inspire, enlighten, and strengthen one’s soul.

It has certainly done that for me, and I can’t imagine where I would be today without it.

Every individual has a time in their life when they need to leave the protective arms of their guardians and experience the world for themselves. I was a freshman in college when I experienced an intense desire to take life into my own hands and make my own decisions for the first time. I wanted to express my true self in ways I had never been able to before. I began spending nearly all of my time on campus at my school, and I came to dread the nightly drive back to my parents’ house where I felt restricted. During those nights, the only music that played through my car speakers was Missy Higgins’s album On a Clear Night. Windows down, I would sing every heartfelt lyric at the top of my lungs. When I listen to a song, I always try to relate lyrics to my own life in some way.

As I drove home one cold winter’s night, the song “Steer” really resonated with me:

“It was always simple, not hidden hard
You’ve been pulling at the strings playing puppeteer for kings
And you’ve had enough

But the search ends here
Where the night is totally clear
And your heart is fierce
So now you finally know that you control where you go
You can steer.”

Meghan meeting Missy HigginsIn that moment, I suddenly felt that I had control over my own life and what I wanted to do. It felt incredibly liberating to belt those lyrics with my hand sailing through the wind, letting the music wash over me like the freezing air outside.

That night, something changed inside me. I saw my life in a new light. It wasn’t long before I moved out of my parent’s house on my own accord and began making the life decisions that made me happy. I began living for myself and I stopped worrying about what anyone else would think. Being true to myself, I experienced a kind of freedom that I had never known before. I feel that without the strength I gained from that particular song, my true self would have remained confined for many years to come.

I look back to that night as a time when a great friend gave me the best advice and support in my time of need. That song truly gave me the strength and encouragement that I needed in order to spread my wings and gain my independence. I know firsthand that the power of music is immeasurable. For me, music is truly my best friend.

(Meghan McCauley, Intern)

How we helped move Neon Trees to Top 10

Neurotic Media’s Promotional Download Services Help Move Neon Trees’ “Everybody Talks” to Top 10. 

Neon TreesEarlier in 2012, Universal Music Group used our platform to support a promotional download of Neon Trees’ “Everybody Talks” as a component of a broader Buick promotion – via Buick’s Facebook page (for an episode of Celebrity Apprentice). During the 6 months that the spot has been running, “Everybody Talks” was lifted into the Billboard Top 10.

In a recent article, Billboard Magazine recognized Buick’s sponsorship of this promotion for having contributed significantly to the band’s success (see Billboard’s Nov. 3rd, 2012 issue – image below). The promotion was honored by Billboard as #7 of 100 platforms that “Move Music.” Quoting Billboard’s reasoning for the #7 spot: “High-Rotation TV Ad Leading Car Company: Neon Trees’ “Everybody Talks” missed the Hot 100 upon initial release. Then it made its way into a Buick spot and ended up in the top 10.”

There’s a reason why we use our slogan “Music That Moves”! While end users never know who we are, our platform is behind hundreds of branded promotions and campaigns every year that in one way or another weave music delivery into their engagement with their target audience. Neurotic Media helps clients move the needle on their marketing campaigns in a measurable and reliable way. It’s what we’re known for.  

We thank Musica for bringing this Billboard chart to our attention – Musica was the Music Licensing Coordinator for Leo Burnett Detroit in putting this deal together. We learned that the song was originally suggested by Allison Wood of Universal Music Group, and it was through her office that the license and promotion blossomed. Great stuff Allison! Keep them coming (smile).

View the Buick Verano spot with Neon Trees and their hit song “Everybody Talks” here.

For the Billboard article click here.