The Inaugural Georgia Music Day

Where's Waldo?The local music community celebrated the inaugural Georgia Music Day at the Capitol on January 24, 2012.

Neurotic Media’s VP of Sales Gary Eaton and CEO Shachar Oren attended the event. Participating Artists Included Black Crowes, Train, Rolling Stones, Third Day, Sugarland, Zac Brown Band, Drivin N Cryin, Atlanta Symphony Orchestra, Corey Smith, and Anthony David.

Kudos to Georgia Music Partners and the Recording Academy® Atlanta Chapter for organizing the event and for our Representatives at the State Capitol for their support.

We hope that in the weeks and months to come, we will see decisive action taken by our Representatives to deliver incentives that help propel the music business in Georgia to the next level. Onward and upward!

Brands as (Music) Tastemakers

In 2011,Gary Eaton VP Sales Neurotic Media 90% of all US music sales came from just 2% of the albums released (Nielsen Soundscan).

For those that follow these trends, this isn’t new information or even perceived as a new dynamic. In fact, over the history of popular recorded music, a handful of artists / albums have typically always accounted for a majority of sales on an annual basis.

In today’s digital landscape, the ease and economics of access to recording technology and digital distribution has made it simpler than ever before for an artist to create and release a project. Here’s a little perspective: In 2011, there were almost 77,000 albums released which sold one copy or more (Nielsen Soundscan).

It seems like almost everyone is recording and releasing music – but is anyone actually being heard?

The truth is, the enormous pipeline of new releases is so expansive and vast that it’s a challenge for even the most avid consumer to stay up to date. This is a problem. It’s a problem for the artist who is struggling to gain an audience – and it’s a problem for consumers who don’t want to be exposed to all the new music (77,000 albums!?) – just the good new music.

Sure, radio is still a leading force in music discovery, but we all know how limited and narrow their playlists are programmed.

This problem creates a landscape of opportunity for brands. Consumers “may” feel loyalty to a brand, but they are passionate about music. Why not connect with that passion and become a voice of authority, a destination, a valuable filter in the eyes of your customers by exposing them to the good new music? This can take the form of an artist discovery program, pick of the week, song of the day, etc. Conversion, activation and loyalty will grow as result of truly connecting with the market you are looking to influence.

Whether a brand has a well-defined personality – or is simply looking to change their image or voice – music is a powerful tool that helps you express the brand attributes that you wish to emphasize. Music helps brands communicate to consumers in a language they understand – and create an emotional relationship.

Here at Neurotic Media, we have the technology and the music (millions of songs) to curate a campaign specifically for your needs. If you’d like to explore how this strategy might fit your particular objectives, please send us an email. We’d love to explore the possibilities with you.

(Gary Eaton – VP Sales / @garyeaton)

Neurotic Media Expands Open API Services

Atlanta, GA – January 19, 2012 – Neurotic Media, the market leader in driving consumer behavior using popular artists and songs, today announced the launch of Neurolinq™ PLUS, a new suite of open Application Protocol Interface (API) services that complements its existing API solutions with enhanced services. Neurolinq™ PLUS API enables developers to source Neurotic Media’s licensed music catalogs, which include millions of MP3s and their metadata – together with e-commerce services and reward points services. In addition, Neurolinq™ PLUS API enhances the metadata by providing Wikipedia artist bios, artist Twitter feeds, artist social media and website URLs, and artist and product recommendations driven by consumer behavior and buying pattern. Neurolinq™ PLUS API also allows developers to use Neurotic Media’s Content Management System (CMS) to merchandise their creation, may that be a website, or a mobile app. The result is a robust end-to-end service that can be used in whole or in parts to achieve one’s business and marketing strategy with an economy of scale.

“Neurotic Media was the first service to launch an open API developer lab as a resource for music site developers with www.neurolinq.com – and we armed hundreds of coders with the ability to create services that access a robust music catalog” say Shachar Oren, Neurotic Media’s CEO. “With the addition of Neurolinq™ PLUS API, we make it even easier to code rich apps and widgets.”

“Neurolinq™ PLUS’s elegancy is in aggregating multiple rich media sources into one simple method,” adds Tim Kohler, Neurotic Media’s VP of Technology. “Instead of having to integrate multiple feeds from multiple sources, developers can simply integrate Neurolinq™ PLUS as one robust solution that powers their service’s back end, while focusing their efforts on their core business and user experience. Neurolinq™ PLUS offers both RESTful and SOAP calls for added flexibility. You can see an example of this in our own mobile showcase at http://m.amplified.com (which in itself is a “client” of Neurolinq™ PLUS) and in our online showcase at http://www.amplified.com.”

About Neurotic Media:

Neurotic Media, the leading provider of technology-enabled marketing and distribution services for digital media, celebrated its 10th anniversary in 2011. Neurotic Media’s services afford companies total control over how they commercialize online and mobile downloads of music, ringtones, and other licensed and aggregated digital media through private-labeled stores, promotional sites, and open API services. The company’s solutions protect a brand’s interests and consumer data while providing measurable results. Clients include online retailers, record companies, consumer brands, and mobile carriers.