Move Subscribers To Spend More

I’m fascinated by the way both music and technology drive consumer behavior, and my own behavior for that matter. Growing up, I’d hear a song I liked on the radio, go buy the record and bring it home to listen to in my room. The music was a powerful driver of purchase. The record player was the technology of choice. Life was simple back then.

Shachar OrenThings have changed quite a bit with emerging technology. Consumer behavior has changed in kind. The other day I wasn’t surprised to read that 34% of people play music on their phone (Pew, 2011). Mobile devices have become so accessible to all of us – I myself download and sideload entire playlists to my phone. I have hundreds of songs on my phone – my 8GB chip is maxed. With such drastic change between what I do now with music and what I did back then, I’m curious to know what people like me will do next as technology evolves again. Recently, I’ve had my eye on HTML5. It looks like HTML5 – a new markup language for mobile browsers – is going to be in everything. I’ve been watching it lately because it could have important implications to the way our consumers behave and the way our industry works.

For starters, there is a shift brewing within market leaders to use HTML5 to reach independence and control over mobile engagement and commerce. In a recent article in Business Insider, Facebook co-founder Roger McNamee is quoted to have stated that HTML5 is going to change everything: “In HTML5, an ad is an app, a tweet is an app, everything is an app; it is a blank sheet of paper, and creativity rules again.”

As if to echo this sentiment, both Amazon and Wal-Mart just announced HTML5-driven experiences that allow consumers to interact with their cloud services (Amazon’s Kindle Cloud Reader and Wal-Mart VUDU). This allows both companies to bypass Apple’s app store selling restrictions. 

Brands and consumers alike would benefit from more choices and less restrictions on what they can do on the mobile web and how they can monetize their businesses. HTML5 helps make that possible. It supports software-agnostic interoperability of websites and services, which in turn can drive usage up.   

Combining music and HTML5 is beneficial for brands: It provides a software-agnostic distribution channel for the universal power of music. Neurotic Media’s mobile HTML5 music sites can be used by any consumer on any smart-phone with sufficient HTML5 support – iOS, Android, RIM, Win7, etc. This is a great value proposition for many brands – especially for carriers who seek to increase ARPU with a lift in smart phone purchases and data plan subscriptions. To see an example, visit one of our mobile stores by scanning this QR Code with your smart phone. Remember that the template you see is easily customizable for your needs.

Let us know how we can we provide Music That Moves your brand strategy forward. (by Shachar Oren, Neurotic Media CEO).

An end to new music?

Back in the 70’s, when I was around the age of 10 or 12, I remember hearing a story on the news that we would soon be reaching a point where no new music would be composed. Supposedly, an “expert” had way too much time on his hands, got out his calculator, and boldly determined that every possible combination of notes and words would be achieved in the near future. 

Gary EatonFor a kid that was moved by music early on and started his first band in the 6th grade, this was horrible news. I was crushed… devastated actually. Was I seriously going to be stuck listening to the same music over and over again for the rest of my life? Would I have a chance to write a decent song before we ran out of notes and words?

Seems rather silly now – and I’m wondering if this “expert” ever retracted his prediction. But it goes to show how important music is to many of us, how deeply it moves us, especially during our formative years.

Not too long ago, I saw research that claimed that by the time the majority of adults reach age 40, their listening habits primarily consist of songs and artists they already know.  So, the expert was wrong – but for a large segment of people, his prediction still came true. Ironic, isn’t it?! Well, when we reach 40, we’re often just too busy to discover new music.  This has historically been a huge challenge for the music industry (informing established fans of established artists’ new releases). However, technology provides us with many great solutions for this challenge. People can discover new music that moves them using Recommendation Engines.  We here at Neurotic Media use our database of millions of transactions to recommend what similar shoppers liked – i.e. “other people who like this also purchased the following…”.

There’s no shortage of good new music that moves people, emotions and actions. Keep listening. Keep discovering. (By Gary Eaton, Neurotic Media VP of Sales).

Steve Jobs

The announcement came yesterday. Steve Jobs retired. 

I still have the first iPod that I ever bought.  It’s a big, old 30gb early generation version – and you know what?  It changed my life. I have to admit, I was initially resistant to making the transition, but that didn’t last long. I already had a huge music collection – literally thousands of CD’s. After I bought my iPod, I spent enormous chunks of time ripping my collection into iTunes. Having access to an enormous collection of music everywhere I went was, and still is an absolute joy. 

It’s easy to take for granted the impact that Apple has had on pop culture and society at large. iPods and iTunes have become so much a part of the landscape that we don’t even notice them anymore. 

Steve Jobs and Apple changed the world, turned industries upside down and delivered products that were easy and fun to use. Thank you for your leadership, vision, innovation and inspiration Mr. Jobs. My world – and so many others is a better place because of you. (Gary Eaton, Neurotic Media VP of Sales)

Goodbye Hot Milk and Warm Eggs!

Shachar Oren as KidHot milk and warm eggs. Yuck… When I was five, my Mom went through this phase of feeding me that for dinner. And at that period, my Dad was listening to Elton John’s music. And as a result, every time I hear “Goodbye Yellow Brick Road” I am immediately reminded of hot milk and warm eggs – I get this flashback to the imagery and the flavor. Don’t get me wrong, I love the song otherwise! But it always reminds me of a crusting glass of hot milk. Well hey, food for champions, I am 6’4” after all so maybe Mom was on to something… You can check out the song here: http://bit.ly/qp5kFR. (Shachar Oren, Neurotic Media CEO).