ATLANTA, GA – September 25, 2008 – Neurotic Media, the market leader in online and mobile digital entertainment download solutions, announced today that they are powering the music download application for a global fundraising initiative for Yum! Brands World Hunger Relief Movement. World Hunger Relief benefits the United Nations World Food Programme (WFP) and other hunger relief agencies around the world. Yum! Brands and its nearly 36,000 participating restaurants located in over 100 countries will participate in this effort.
This year, those donating to the cause will receive a music download by multi-platinum, Grammy-award winning, Island Def Jam recording artist Mariah Carey. Customers who support this cause at restaurants around the globe will receive a special, download card that grants donors access to Mariah’s song, “Love Story” from her newest CD E=MC2 via www.fromhungertohope.com.
Neurotic Media is powering this Mariah Carey “Love Story” song download giveaway. Neurotic Media generated the redemption codes for the giveaway for Island Def Jam records, hosts the song redemption mini-site, and delivers the MP3 globally for this promotion. To achieve the necessary uptime and guaranteed reliability for the service, Neurotic Media worked closely with their technology partners, Akamai and Internap, to assist in back-end services (gifts-in-kind) to ensure that as much revenue as possible goes toward the global charitable cause. Internap provides IP services and bandwidth capacity for the Neurotic Media data center in Atlanta, GA; and Akamai supports CDN services with edge caching to support the program on a global basis. Neurotic Media monitors the music download activity and provides aggregated, comprehensive reporting data to IDJ.
About Neurotic Media:
Neurotic Media (www.neuroticmedia.com) is the market leader in online and mobile digital entertainment download solutions and is the digital platform-of-choice in the entertainment download marketplace, used in-house by major and independent record companies, brands and marketing agencies to empower private-label download distribution services. Neurotic Media’s Software-as-a-Service (“SaaS”) platform automates secure digital delivery (Web, Phone, etc.) of top-tier pre-licensed catalogs using turnkey private-labeled websites with integrated consumer data-mining services. Features include do-it-yourself content management services, store building and management tools (both Web and WAP), micro-payment e-commerce and premium SMS sales, unique code redemption services (for gift-with-purchase incentives and loyalty programs), and both online and mobile delivery options for a plethora of digital products and formats.