1. HERE'S HOW IT WORKS: Using one of the “break up” themed song clips (the “Break Up Song Clip”) provided on the www.youtube.com/swifferbreakup site (the “Contest Site”), create an original video of 1 minute or less portraying how you have broken up with your old cleaning methods and now clean with the Swiffer® product. Then enter your video into the Contest as per the instructions in Rule #2 and on the Contest Site. NOTE: Videos must NOT contain or depict the Swiffer® product or the Break Up Song Clip in a manner that is crude, vulgar or inappropriate as outlined in Rule #2. Your video will then be posted at the Contest Site (subject to the conditions noted in Rule #2). At the conclusion of the Entry Period (12:00 a.m. (ET) on January 9, 2008 through 11:59 PM (ET) on January 30, 2008), judges will determine the top 10 Finalist entries which will be posted on the Contest Site for visitors to vote to help determine the winners. Videos submitted and posted on youtube.com may be rated by visitors to that website, however, ratings on youtube.com DO NOT determine the contest winners. See Rules #2, #3 and #6 for details on how to enter, eligibility requirements and prizes.

2. HERE'S HOW TO ENTER:

o Beginning 12:00 a.m. (ET) on January 9, 2008, visit the Contest Site and follow the directions for selecting and downloading one of the Break Up Song Clip to be included on your video. You agree that you will use the downloaded Break Up Song Clip solely in connection with your participation in the Contest.
o Create your original video of 1 minute or less, portraying how you’ve broken up with your old cleaning products and now clean with the Swiffer® product (the “Video”).
o You must read and agree to the Procter & Gamble Privacy Policy at http://www.pg.com/privacy/english/privacy_notice.html and YouTube Terms & Conditions at http://youtube.com/t/terms and the YouTube Privacy Policy at http://www.youtube.com/t/privacy.

o During the Entry Period, visit the Contest Site and follow the links and instructions to login and/or create your YouTube account. Please note: You must have a valid YouTube account and agree to the YouTube Terms of Use, located at http://www.YouTube.com/t/terms, and the YouTube Privacy Policy, located at http://www.youtube.com/t/privacy, in order to be eligible to enter. Registration on YouTube must be completed before a Video can be submitted. Creating a YouTube account is free. Once logged in, follow the links and instructions to upload a Video. Videos will be judged separately. You may upload one (1) Video caption, not to exceed 50 characters. Videos must be received by no later than January 30, 2008 at 11:59 p.m. ET to be eligible for judging. If any group of individuals elects to collaborate on a Video, they are required to designate one individual to enter the Contest and accept the prize on behalf of the group. The Proctor & Gamble Distributing LLC (“Sponsor”) is not liable for any disputes between collaborators related to a Video. LIMIT: Each person/address/email address may submit only one (1) Video during the Entry Period. By completing the registration and submitting your Video, you (and, if an eligible minor in your state of residence, your parent or legal guardian) agree that your Video conforms to the Video Guidelines and Content Restrictions as defined below as well as the YouTube Terms and Conditions (collectively, the “Guidelines and Restrictions”) (“Qualifying Video”) and that Sponsor, Warner Music, Inc. and its affiliates (collectively “Warner”), and/or YouTube, in its sole discretion, may remove your Video at any time and for any reason, including if it believes, in its sole discretion, that your Video fails to conform to the Guidelines and Restrictions in any way, fails to conform to the YouTube Terms of Use, or otherwise contains prohibited, inappropriate, offensive, infringing or otherwise unacceptable contest as determined by Sponsor, Warner or YouTube, in their sole discretion, in which case your Video shall be disqualified from the Contest.

o IMPORTANT: Be sure to save your Video in the original format after uploading it to the Contest Site. If you are a Finalist, you agree that you will provide Sponsor with your Video in its original format in order for the Video to be used in future advertising, PR or Promotion.

Video Guidelines: To be eligible, the Video must be submitted in accordance with the online instructions and meet the following guidelines:
• The Video must be one (1) minute in length or less;
• The Video must be in .wmv, .avi, .mov and .mpg format;
• The Video must have a file size less than one hundred (100) MB;
• The Video must not exceed 640 x 280 in size; and
• The Video cannot have been submitted previously in a contest of any kind.
The uploading process is designed to work with most digital cameras, camcorders and cell phones in the above formats, but Sponsor makes no guarantee that any particular device will upload successfully. Successfully submitting your Video to the Contest Site is not verification that the Video is a Qualifying Video (as defined above).
Content Restrictions: The Video must meet the following content restrictions:
• The Video must not contain material that violates or infringes another's rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright or trademark infringement;
• The Video must not contain brand names or trademarks other than the Swiffer® name and mark;
• The Video must not contain music, photos or artwork not created by entrant (other than the Break Up Song Clip);
• You must use the Break Up Song Clip in its entirety and in the form as downloaded; you may not alter, edit or remix the Break Up Song Clip.
• The Video must be in English and must not contain material that is inappropriate, indecent, obscene, hateful, tortuous, defamatory, slanderous or libelous;
• The Video must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; and
• The Video must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any state where Video is created.

For all Videos: By submitting a Video, you warrant and represent that: (a) it is your original work and has been legally created, (b) it has not been previously published or distributed in any media, (c) it has not been entered in or won previous contests or awards, (d) it does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other legal or moral rights of any person or entity; (e) that you have obtained permission from any person whose name or likeness or voice is used in the Video and that such person is 18 years of age or older - PERSONS UNDER THE AGE OF 18 MAY NOT APPEAR IN A VIDEO. (f) you own all rights to your Video, including without limitation, copyrights, and, that you have received prior written permission from the videographer of the Video if the Video entry was taped by someone other than the entrant him/herself; (g) publication of the Video via various media including Web posting, will not infringe on any third party rights; and (h) you will indemnify and hold harmless the Released Parties (as defined in Rule 7 below) from any claims and damages (including reasonable attorneys' fees) arising from or relating to the breach or alleged breach of your representations and warranties herein, your Video, or your conduct in creating your Video or otherwise in connection with this Contest.
All Videos will become the exclusive property of Sponsor, and none will be acknowledged or returned. By submitting a Video, entrant irrevocably grants Sponsor, Warner and their respective agents an unlimited, worldwide, perpetual, unconditional, gratis license and right to edit, modify, adapt, distribute, stream, post, publish, broadcast, reproduce, encode, store, copy, transmit, publicly display, exhibit, and or otherwise use or reuse (without limitation as to when or to the number of times used) the Video and all elements thereof, in whole or in part, including any persons or likeness embodied therein (in each case, as submitted or as edited/modified in any way by the Sponsor or Warner, in its sole discretion) in any way, and may use them in any and all media, now or hereafter devised, worldwide in perpetuity, without attribution, compensation, permission or notification to the entrant, his/her parent or legal guardian, his/her successors or assigns, or any other entity, and without notice, review, or approval from entrant or any other party. Furthermore, although Sponsor and/or Warner is not under any legal or contractual obligation to do so, Sponsor and/or Warner reserve the right to review and/or edit any and all Video elements deemed by Sponsor, in its sole discretion, to be prohibited, inappropriate, offensive, infringing or otherwise unacceptable. Should Sponsor and/or Warner edit any such Video elements, entrant is not relieved from responsibility for compliance with the YouTube Terms of Use and these Official Rules. ENTERING A VIDEO IN THIS CONTEST CONSTITUTES ENTRANT'S (AND, IF AN ELIGIBLE MINOR, HIS/HER PARENT'S OR LEGAL GUARDIAN’S) IRREVOCABLE ASSIGNMENT, CONVEYANCE AND TRANSFERENCE TO SPONSOR OF ANY AND ALL RIGHT, TITLE AND INTEREST IN THE VIDEO INCLUDING, WITHOUT LIMITATION, ALL COPYRIGHTS. Upon Sponsor's request, each contestant must provide a signed written personal release and/or license/ assignment from (1) entrant and all other persons who appear in the Video submitted, and/or (2) the copyright owner of any sculpture, artwork or other copyrighted material that appears in the video entry (including but not limited to depictions of buildings or other structures), authorizing use of the Video in Sponsor's and Sponsor's designees' editorial publications, advertising, marketing and promotions in any and all media now known or hereafter known throughout the world in perpetuity, without additional compensation, permission or notification, unless prohibited by law. All releases must be in the form provided by Sponsor. Accordingly, Entrants agree to sign all legal forms deemed necessary by Sponsor to establish Sponsor's ownership of the right, title and interest in and to the Video and of the transferred copyrights and “Moral Rights of Authors” waived under these Official Rules. Entrant must provide fully completed documentation within five (5) days of the date notice or attempted notice is sent. Failure to provide such releases upon request may result in disqualification and the entrant whose Video receives the next highest score may be deemed the alternate potential winner for the applicable prize. Released Parties (as defined in Rule 7 below) are not responsible for lost, late, incomplete, invalid, un-intelligible, garbled, delayed, inaccurate or misdirected Videos, Videos not uploaded in accordance with instructions, or Videos not received for any reason; all of which will be disqualified. Sponsor and/or Warner reserve the right to, but is not obligated to, monitor/screen entries prior to posting them to the Contest Site. By entering, you acknowledge that Sponsor has no obligation to use or post your submitted Video. Any waiver of any obligation hereunder by Sponsor does not constitute a general waiver of any obligation to entrants.

o ENTRY REQUIREMENTS:
• Not all video submissions will be posted on the Contest Site. If Sponsor, Warner and/or YouTube deem that the video submission does not comply with the Official Rules of the Contest or if video depicts usage experiences that do not portray usage of the product in compliance with the Sponsor's standards (in Sponsor's sole discretion), entrant's Video will not appear on the Contest Site or be eligible to participate in the Contest.
• Sponsor/judges reserve the right in their sole discretion to disqualify any Video entry that, in their sole opinion, refers, depicts or in any way reflects negatively upon the Sponsor, Warner, the Break Up Song Clips, the Contest or any other person or entity, or does not comply with these requirements or these Official Rules. Video submissions must be suitable for presentation in a public forum, in sole determination of judges and/or Sponsor.
• Additionally, if entrant is considered a minor in his/her state of residence, entrant must receive and provide to Sponsor written permission from their parent/legal guardian. Entrant cannot appear in more than one of the 10 Finalist videos that are posted for voting.

3. ELIGIBILITY: Entry into this promotion is open only to legal residents of the 50 United States or the District of Columbia who are 18 years of age or older at time of entry. Employees of Sponsor, Warner, their affiliates, subsidiaries, advertising, promotion and internet agencies and their immediate family members and/or those living in the same household of each are not eligible. All federal, state and local laws and regulations apply. Void where prohibited by law. Eligibility is expressly conditioned on completion of an Assignment and Affidavit of Eligibility, the Liability Release, the Prize Acceptance Form and, where permissible, the Publicity Release and the other representations and acknowledgement required at time of submission and verification of winner(s).

4. JUDGING TO DETERMINE THE FINALISTS: All eligible Video entries will be judged by a panel of judges selected by Sponsor, to determine the top 10 entries to be posted online for voting, using the following criteria:
o (Originality & Creativity) - (50%)
o (Appropriate portrayal of the Break-up/ Swiffer® theme) - (35%)
o (Suitability for use in an advertisement,PR or promotion) - (15%)
The decisions of the judges are final on all matters relating to this Contest.

5. ONLINE VOTING TO DETERMINE THE WINNERS: Beginning 12:00 AM (ET) on February 4, 2008 through 11:59 PM (ET) on February 19, 2008 (the “Voting Period”) the top 10 Finalist videos will be posted on the Contest Site. Website visitors will be given the opportunity to vote for their favorite Video entry per Rule #4 by following the online instructions. At the end of the voting period, scores from the online voting will be combined with the scores from the panel of experts from the previous round to determine the potential one (1) Grand Prize Winner, five (5) Runner-Up Winners. Each Finalist entry's percentage of the total votes will carry a 50% weight and the panel of expert scores will carry a 50% weight in the determination of the winners. Voting open to all ages. Limit one vote per e-mail address per day. If more than one vote is received per person per day, only the first vote received will be eligible. In the event of a tie, the tie will be broken based on the highest score from the previous round of Finalist Judging.

6. PRIZES: 10 prizes, with a total approximate retail value of $20,750 will be awarded as follows:

(1) Grand Prize - A check for $15,000; (5) Runner-Up Prizes - A check for $1,000 per prize. Each of the Ten Finalists will also receive a prize consisting of fifty (50) song downloads from Warner Music and a package of Swiffer® products (to be determined by Sponsor) (approximate retail value: $75.00 each). Limit one prize per person or household. The Sponsor may also choose to use one or more of the Finalist Videos in future advertising, PR or promotion. There is no monetary value associated with the use of the video in future advertising, PR or promotion.

7. RELEASE: By entering, each entrant (and, if an eligible entrant, his/her parent or legal guardian) agrees to release and hold harmless Sponsor, Warner, YouTube, and their respective parents, subsidiaries, affiliates, suppliers, distributors, retailers, advertising/promotion agencies, and prize suppliers, and each of their respective officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising in whole or in part, directly or indirectly, out of participation in the Contest or any Contest related activity; receipt or use or misuse of any prize; Released Parties' use of the rights granted herein; or for any printing, production, typographical, human, or other error in the printing, offering or announcement of any prize.

8. GENERAL RULES: Potential Finalists (or parent/legal guardian if potential Finalist is deemed a minor in his/her state of residence) will be notified via YouTube’s private messaging service through his/her user name on the YouTube website and will be required to complete an Assignment and Affidavit of Eligibility certifying that the video submitted is his/her own original work and he/she holds all rights to the video and all elements therein, that the video has not won a previous prize or award and that he/she has followed the Official Rules of the Contest. Additionally, Potential Finalists (or parent/legal guardian if potential Finalist is deemed a minor in his/her state of residence) will be required to complete a Release of Liability, Prize Acceptance Form and, if legally permissible, a Publicity Release. If video entry depicts persons other than the entrant, entrant must also submit a completed and signed Publicity Release Permission Form for each additional person depicted in the entrant's video submission. All documents must be completed and returned within 5 days of attempted delivery of same. Noncompliance within this time period or return of any prize/prize notification as undeliverable will result in disqualification and an alternate finalist will be selected. Winners will be notified by mail/phone. No substitution or transfer of prize by winner permitted. Sponsor reserves the right to substitute prize of equal or greater value. All federal, state, and local taxes are the sole responsibility of winner. By accepting prize, winner (or parent/legal guardian if winner is deemed a minor in his/her state of residence) agree to release and hold Sponsor, Warner, YouTube, and their respective directors, officers, employees and assigns, harmless from and against any and all claims and liability arising out of use of prize. Winner (or parent/legal guardian if winner is deemed a minor in his/her state of residence) assumes all liability for any injury or damage caused, or claimed to be caused, by participation in this promotion or use or redemption of any prize. Acceptance of prize constitutes permission for the Sponsor and its agencies to use winner's name and/or likeness for purposes of advertising and trade without further compensation, unless prohibited by law. Entrants (or parent/legal guardian if entrant is deemed a minor in his/her state of residence) agree to release, discharge and hold harmless Sponsor, Warner, YouTube its respective directors, officers, employees and assigns, harmless from and against any and all liability and damages. By participating in this promotion, entrants (or parent/legal guardian if entrant is deemed a minor in his/her state of residence) agree to be bound by the Official Rules and the judges' decisions which are final. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any contest materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. Sponsor not responsible for any typographical or other error in the printing of the offer, administration of the contest or in the announcement of the prize. In no event will more than the stated number of prizes be awarded.

9. WINNERS: For the name of the winners, available from March 15, 2008 through April 28, 2008, visit www.youtube.com/swifferbreakup

10. SPONSOR: The Procter & Gamble Distributing LLC, One P&G Plaza, Cincinnati, OH 45202.