Savi KnightGrammy Camp. It’s been a week since I got home and am still at a loss of words to say about this wonderful experience.  On Monday, the third day of camp, everyone looked at one another with the same dreaded look, “Its only day three and we still have a week to go. What have we gotten ourselves into?”…  By the following Sunday night, we were looking at each other with a different understanding.  The look was now full of gratefulness and sadness, a look that acknowledged the end of an amazing camp – but the beginning of our dreams and the start of the best friendships ever made.

I was one of eight students accepted to be part of the Music Business Track for Grammy Camp L.A. 2014.  To apply, you simply go to grammyintheschools.com and begin the application process. For me, getting to go to this camp meant the world, which, of course would stress out anyone, but especially a person who was about to graduate from high school and just now figuring out how to make it big in the music industry.  After a long day of trying to sound like I knew what I was doing, and filming a very basic video of why I should be chosen, I sent it all in hoping and praying I would get in. A few months later after work I was sitting on the deck at my cousin’s house as she was about to Skype her mother – and I got the text, I got in.

Fast forward to July 10, when I flew to Los Angeles, California with my mom – to be joined by my aunt and cousin. As they relaxed for the two days before camp, I became more and more anxious about it. I’d never been this far away from home for this long, especially knowing that my family would be leaving soon. The morning of July 12 flew by in a whirlwind, and before I knew it I was saying goodbye to my aunt, cousin, and my mom. I was now surrounded by the people I would be spending the next ten extraordinary days with learning my trade. I moved my way to the window seats and immediately met my first friend – she would be in the songwriting track. After everyone had been dropped off we all sat in Carson Television Center, the heart of Grammy Camp. We were all separated into either Jason’s Combo, Leslie’s Combo, Larry’s Combo, Matthew’s Combo, Audio Engineering, Video Production, Music Journalism, Electronic Music Production, Vocal Performance, or Music Business (all of the combos were instrumental including two guitarists, one bassist, one drummer, one keyboardist, and one hornist). Fourteen counselors supervising seventy-five kids, split into twelve groups led by twelve amazing instructors, coupled with numerous guest speakers – all lined up to talk to us.

Each day was run on little sleep, and interesting to say the worst cafeteria food, but it was all worth it. The day included mostly instructions with some panel discussions from music industry leaders.  I can’t say what happened in every track, but for the Music Business Track we had some of the best guests, from funny non-mother-selling agents to one of the most powerful women in the music industry come and talk to us. The group panels had guest everywhere from charities to Colbie Caillat. Everyone brought new information to the table or some kind of advice as if just being in their present wasn’t enough.

Wednesday involved a double field trip day for Music Business. Our track got to take a tour of the Staples Center where we got to see everything! Locker rooms, suites, clubs, game center (where the announcers sit), the video room (where everything is recorded and put on television and also where the replays are seen), we even got to take pictures on the court. Here’s a fun fact – once the ice is put down, it stays there throughout hockey season; so when there’s a concert or basketball game there is ice under the floor they put over the ice in order to keep it cold. Later that day, everyone got one three buses to go have lunch at the Academy, the place where everything that goes on in the Grammy world is held. We were split into groups and talked with people that worked there and learned some of the behind the scenes. My group got to take home tickets from the 2014 Grammys. After that, we headed out on our special field trips. Bus one had the privilege to go to Revolt Studios and watch Revolt Live being filmed along with being filmed ourselves. After the show wrapped up, it was time for dinner and we split up again. My group headed to the Hard Rock Café, where we reveled in good music, good company, and even better food. Sadly after dinner it was time to head back to the USC campus.

After Wednesday, the real work began. We had three days until the showcase and all of the groups were busy working on their projects. Music Business would run the show, while half of the group was chosen to pitch an idea for an app. Music Journalism was busy writing the script and the rest of the camp was recording and competing for a spot in the showcase. Those three days passed in the blink of an eye and before anyone knew it, it was show time. I had the honor of stage managing the most incredible show I’ve ever seen with some of the most amazing young talent!

The after party was bitter sweet, even with the upbeat music the EMPs were playing. It was the end of camp. The next day we would all be going home, but not to our normal lives but new inspired lives. I loved camp and I love all the people that I met. We are the next generation in music and we’re ready to take our places. GRAMMY CAMP LA 2014!

(Savi Knight, Intern)

Savannah "Savi" KnightFor most people, high school is four years of meeting friends and waiting to graduate and get out of your parents’ house; for me, it was four years of fighting for a dream they didn’t believe in.  I had kept my career plans more to myself to avoid the family criticism of going a less than traditional business route.  My entire life I have loved music – from serenading patrons at the beauty parlor to picking out my classes at Kennesaw State University for their Music Business Program.  Growing up in a small town south of Atlanta is not the place for big dreamers. Most of the people moved there to avoid the expenses of the city or have their family roots there.  I, however, had much bigger plans which is where my story begins.

Dr. Lyn Schenbeck, who taught me “Intro to the Business of the Arts Class” at C.E.C., told me about a past student of hers that ran a music business.  I was immediately interested to see what the business had to offer, because to me, any experience in the music business was better than nothing.  That December I went into her first block to listen to Shachar Oren, Neurotic Media’s CEO, speak about his company – and I knew that’s somewhere where I wanted to be.  I gave him my resume and cover letter, and almost immediately got a response from Becka Hardy, Label Relations and Account Management.  I started working on January 22nd – and from there on, I have learned things from how to start up a business to how to merchandise different stores and how to create a website.

At Neurotic Media, you are taught through everyday tasks at the company.  Around the office are pictures of websites that have been created for various customers and that you will learn to replicate.  Most of what is done at the company is for its online stores and apps, and you learn where to find the new and/or best music out there along with who owns what when you suddenly can’t seem to find an album you just merchandised.  Along with learning what label owns what catalog, you have the chance to sit on calls with the labels and learn first-hand what goes on during a business call.  Shachar is also very interested in how his interns are doing and will talk to you to see how your experience has been, as well as allow you to listen in on calls with other businesses.  You also learn to create websites through CSS and HTML5, which is a lot harder than the small website you made when you were 13 and bored one night.  If there is anything I can take from here other than theoretical experience, it is the knowledge of how to create a good looking, functional website.

The past four months working here have been an amazing experience – from the people to the knowledge I’ve gained.  As a high school student, I can’t be more thankful to have even had a chance at a company like this, especially in the music world.  Everything that I have learned here I can take with me on my journey into the music career I have chosen.

(Savannah “Savi” Knight, Intern)

Atlanta’s first Music Startup Academy, which Neurotic Media produced in October 2013 in cooperation with The Music Business Association, was videotaped courtesy of David Seeney and Neon Giant. Several sessions from that productive day are now available at the new Neurotic Media YouTube Channel.

Keynote: Jeff Hoffman’s engaging (and highly praised) Keynote speech is now available for your viewing pleasure. Jeff Hoffman is the co-founder of Colorjar; a serial entrepreneur, including founder and CEO of priceline.com and producer of the hit horror film Cabin Fever; and an Adviser to The National Council on Innovation & Entrepreneurship.

In addition, the two early sessions have been posted:

 

Music Business 101: Content Ownership And Monetization

The music business at its core is not about selling CDs, downloads, or subscriptions, but about selling intellectual property – IP – in various configurations and monetization schemes. However music is packaged, presented and sold, there are several stakeholders with legal rights to portion of the revenue. In Music Business 101 we will cover the basics of IP ownership and how the different parties interact with one another and with other segments of the industry.

  •  Moderator: Shachar Oren, Neurotic Media
  • David Barbe, University of Georgia Music Business Program
  • Yi Ping Ho, Warner Music Group
  • Peniece M. LeGall, SESAC
  • Shawn Nolan, Jonathan E. Leonard, P.C.

 

The Digital Supply Chain: How To Source Music Digitally

Offering licensed music in a store, an app, or a subscription utility involve a lot more than just negotiating and signing a license contract. On the heels of such an achievement, a new business needs to consider the operational aspects of content ingestion and maintenance. There are multiple options available, from doing it all yourself to outsourcing it to a vendor. We will address the basic concepts and action points involved and how they affect your bottom line.

  • Moderator: Bill Wilson, MusicBiz
  • Alison Booth, Sony Nashville
  • Todd Jones, Neurotic Media
  • Christopher Read, Sony DADC

 

More sessions should be posted soon.

 

Bianca HighMusic has always been a vital part of my life. Everyone in my family is musically inclined, so naturally I followed suit. My parents cultured me with music way before my time, so I grew up listening to everything from ABBA to Zeppelin and my music taste is pretty diverse as a result. By the age of 10 I learned three instruments and was eager to learn more. Now I play a total of seven instruments and continue my education in music theory so that I may continue create my own music. Music will remain a priority in my life because it has had such a deep impact in the person that I am becoming.

 

My experience at Neurotic Media was a huge eye opener, and I enjoyed learning about what the company does. I was unaware of how much work goes into creating download stores and mobile services. My first assignment was to merchandise the online store for one of the company’s major clients. The process was very interesting and allowed me to see that new content is constantly being released so it is important to keep it updated. I learned how to create a website and test features within mobile music apps. It may sound trivial, but yes, someone has to make sure each and every aspect of any particular app actually works. I found it fascinating to dive into the apps and discover how they operated. Also during my internship I had the ability to attend company staff meetings which provided me with a deeper knowledge of how Neurotic Media operates.

 

Throughout my time with Neurotic Media I have gained pertinent skills relating to the music industry that can be applied in everyday life. My experience has expanded my mind to possible career choices in the industry as digital music steadily rises. (Bianca High, Intern).

Having analyzed thousands of music redemption campaigns, we summarized our key findings and provided actionable insights for stakeholders in the following Infographic.

We are proud to release this first of its kind “Music Redemption Campaign Insights” summary – a document that covers nine years of work, over 1,600 campaigns, and over 500MM music reward codes. Our analysis extracted valuable findings for key stakeholders in the industry, and it provides actionable insights to marketers and decision makers.

We divided our work in the music incentives and rewards category into three distinct areas: Artist and Music Product Campaigns, Consumer Brands and Marketers, and Loyalty and Affinity Programs. The hundreds of campaigns analyzed have covered a broad range of catalog providers, genres and artists – and on the side of consumer brands and services, various markets. The resulting data allowed for the recognition of meaningful averages and important trends. Our resulting insights summary is as follows.

We would love to hear your feedback so feel free to post a comment below.

Neurotic Media's Music Redemption Campaign Insights