Savannah "Savi" KnightFor most people, high school is four years of meeting friends and waiting to graduate and get out of your parents’ house; for me, it was four years of fighting for a dream they didn’t believe in.  I had kept my career plans more to myself to avoid the family criticism of going a less than traditional business route.  My entire life I have loved music – from serenading patrons at the beauty parlor to picking out my classes at Kennesaw State University for their Music Business Program.  Growing up in a small town south of Atlanta is not the place for big dreamers. Most of the people moved there to avoid the expenses of the city or have their family roots there.  I, however, had much bigger plans which is where my story begins.

Dr. Lyn Schenbeck, who taught me “Intro to the Business of the Arts Class” at C.E.C., told me about a past student of hers that ran a music business.  I was immediately interested to see what the business had to offer, because to me, any experience in the music business was better than nothing.  That December I went into her first block to listen to Shachar Oren, Neurotic Media’s CEO, speak about his company – and I knew that’s somewhere where I wanted to be.  I gave him my resume and cover letter, and almost immediately got a response from Becka Hardy, Label Relations and Account Management.  I started working on January 22nd – and from there on, I have learned things from how to start up a business to how to merchandise different stores and how to create a website.

At Neurotic Media, you are taught through everyday tasks at the company.  Around the office are pictures of websites that have been created for various customers and that you will learn to replicate.  Most of what is done at the company is for its online stores and apps, and you learn where to find the new and/or best music out there along with who owns what when you suddenly can’t seem to find an album you just merchandised.  Along with learning what label owns what catalog, you have the chance to sit on calls with the labels and learn first-hand what goes on during a business call.  Shachar is also very interested in how his interns are doing and will talk to you to see how your experience has been, as well as allow you to listen in on calls with other businesses.  You also learn to create websites through CSS and HTML5, which is a lot harder than the small website you made when you were 13 and bored one night.  If there is anything I can take from here other than theoretical experience, it is the knowledge of how to create a good looking, functional website.

The past four months working here have been an amazing experience – from the people to the knowledge I’ve gained.  As a high school student, I can’t be more thankful to have even had a chance at a company like this, especially in the music world.  Everything that I have learned here I can take with me on my journey into the music career I have chosen.

(Savannah “Savi” Knight, Intern)

Atlanta’s first Music Startup Academy, which Neurotic Media produced in October 2013 in cooperation with The Music Business Association, was videotaped courtesy of David Seeney and Neon Giant. Several sessions from that productive day are now available at the new Neurotic Media YouTube Channel.

Keynote: Jeff Hoffman’s engaging (and highly praised) Keynote speech is now available for your viewing pleasure. Jeff Hoffman is the co-founder of Colorjar; a serial entrepreneur, including founder and CEO of priceline.com and producer of the hit horror film Cabin Fever; and an Adviser to The National Council on Innovation & Entrepreneurship.

In addition, the two early sessions have been posted:

 

Music Business 101: Content Ownership And Monetization

The music business at its core is not about selling CDs, downloads, or subscriptions, but about selling intellectual property – IP – in various configurations and monetization schemes. However music is packaged, presented and sold, there are several stakeholders with legal rights to portion of the revenue. In Music Business 101 we will cover the basics of IP ownership and how the different parties interact with one another and with other segments of the industry.

  •  Moderator: Shachar Oren, Neurotic Media
  • David Barbe, University of Georgia Music Business Program
  • Yi Ping Ho, Warner Music Group
  • Peniece M. LeGall, SESAC
  • Shawn Nolan, Jonathan E. Leonard, P.C.

 

The Digital Supply Chain: How To Source Music Digitally

Offering licensed music in a store, an app, or a subscription utility involve a lot more than just negotiating and signing a license contract. On the heels of such an achievement, a new business needs to consider the operational aspects of content ingestion and maintenance. There are multiple options available, from doing it all yourself to outsourcing it to a vendor. We will address the basic concepts and action points involved and how they affect your bottom line.

  • Moderator: Bill Wilson, MusicBiz
  • Alison Booth, Sony Nashville
  • Todd Jones, Neurotic Media
  • Christopher Read, Sony DADC

 

More sessions should be posted soon.

 

Bianca HighMusic has always been a vital part of my life. Everyone in my family is musically inclined, so naturally I followed suit. My parents cultured me with music way before my time, so I grew up listening to everything from ABBA to Zeppelin and my music taste is pretty diverse as a result. By the age of 10 I learned three instruments and was eager to learn more. Now I play a total of seven instruments and continue my education in music theory so that I may continue create my own music. Music will remain a priority in my life because it has had such a deep impact in the person that I am becoming.

 

My experience at Neurotic Media was a huge eye opener, and I enjoyed learning about what the company does. I was unaware of how much work goes into creating download stores and mobile services. My first assignment was to merchandise the online store for one of the company’s major clients. The process was very interesting and allowed me to see that new content is constantly being released so it is important to keep it updated. I learned how to create a website and test features within mobile music apps. It may sound trivial, but yes, someone has to make sure each and every aspect of any particular app actually works. I found it fascinating to dive into the apps and discover how they operated. Also during my internship I had the ability to attend company staff meetings which provided me with a deeper knowledge of how Neurotic Media operates.

 

Throughout my time with Neurotic Media I have gained pertinent skills relating to the music industry that can be applied in everyday life. My experience has expanded my mind to possible career choices in the industry as digital music steadily rises. (Bianca High, Intern).

Having analyzed thousands of music redemption campaigns, we summarized our key findings and provided actionable insights for stakeholders in the following Infographic.

We are proud to release this first of its kind “Music Redemption Campaign Insights” summary – a document that covers nine years of work, over 1,600 campaigns, and over 500MM music reward codes. Our analysis extracted valuable findings for key stakeholders in the industry, and it provides actionable insights to marketers and decision makers.

We divided our work in the music incentives and rewards category into three distinct areas: Artist and Music Product Campaigns, Consumer Brands and Marketers, and Loyalty and Affinity Programs. The hundreds of campaigns analyzed have covered a broad range of catalog providers, genres and artists – and on the side of consumer brands and services, various markets. The resulting data allowed for the recognition of meaningful averages and important trends. Our resulting insights summary is as follows.

We would love to hear your feedback so feel free to post a comment below.

Neurotic Media's Music Redemption Campaign Insights

 

Shachar OrenShachar Oren, Founder and CEO of Neurotic Media, was named Advisor of Georgia Music Partners (GMP), the advocacy arm of The Recording Academy® Atlanta Chapter. GMP advocates the promotion of music in business and related music technology in the state of Georgia.

“Oren’s vast experience and understanding of music technology make him a considerable addition to our team,” said Tammy Hurt, President of GMP and Placement Music. “We look forward to having his insights to help guide GMP in the upcoming year.”

Read the full announcement here.